5 Steps To Hosting An Instagram Takeover

Image result for instagram

Instagram takeovers are all the rage these days.  We have all witnessed our favorite big brands inviting popular Instagrammers to take over their feeds for a day.  What started out as a fun way for brands to collaborate with them,  has now evolved into a key part of any Instagram marketing strategy.  They are a terrific way to expand your audience and get fresh eyes on your brand.

Below are five steps to having a successful Instagram takeover.

Define what your takeover goals are

Defining what the goals are for your takeover is the most important step in cultivating a successful Instagram takeover.  Understanding your end result will help you compose a solid plan for maximizing your campaign.   To get the ball rolling, here are some great goals you can strive to achieve with your takeover and the subsequent metrics to gauge their success:

  • Launch/promote a product – This can be measured by traffic to your website, the number of conversions and the number of attendees.
  • Increase your brand awareness – This can be measured by growth in number of followers, number of views, number of mentions on other platforms etc.
  • Increase engagement with followers – This can be measured by the number of likes, comments, views or direct messages.

Choose the right influencer/partner for your takeover

Now that you have defined your goals, this should help you in deciding who should be your takeover partner or influencer.  With that being said, not all takeovers need an influencer, but you do want to partner up with someone who has a loyal following.  This will help expand your audience and get fresh eyes on your brand. If you decide that the takeover will be more of a behind the scenes sneak peek of an event, an employee may be the right choice.  If you do decide that an influencer fits the bill, keep these points in mind:

  • Choose someone whose audience closely mirrors your target consumer.  If they are not properly aligned, your marketing strategy will fall flat.
  • Choose someone with an audience who engages.  Make sure their posts are garnering attention with comments and likes.  
  • Make sure the content they are posting is in line with your brand’s image/message.
  • Pick someone who actually knows what they are doing.  If they are getting traction on only a few types of images, pass.  You also want to make sure they are abiding by the correct format (i.e. tagging handles properly etc).

Figure out the logistics of your takeover

Now that you have chosen who will be doing your takeover, the next step is ironing out all the details.  This is key in order for things to run smoothly.   Here are some things to keep in mind:

  • You want to allow enough time to put out the news that you plan on having a takeover.  2 weeks are the recommendation to get that buzz going.
  • How much time you will need to put together what the campaign content will be.
  • The number of times the host will be posting.
  • A list of the metrics that you will be keeping track of.

As you gather all these details, be sure to include your host.  They will be able to provide insight into what type of content their followers respond to best, which will help in getting you the results you are hoping for.

Come up with a branded hashtag for your takeover

Coming up with a great branded hashtag for your takeover is key for a few reasons:

  • It will help you monitor user posts and/or comments.
  • You will be able to track the performance of the campaign via the amount of posts using the hashtag as well as user engagement etc.
  • A hashtag will help you and the users look back at posts which included the hashtag.  For those that missed the takeover, this allows them to go back and see what they missed.

Promote your takeover

Your Instagram takeover is planned and your content is good to go.  Now it is time to think about promoting your takeover. You want to give at least 2 weeks notice to your audience about the takeover.  This is not something you need to post about on a daily basis but pick a couple of times where you can mention it to help boost buzz around it.  Make sure you use an Instagram scheduler to schedule your content ahead of time.

This will really free you up and allow more time to focus on making your takeover a success.  You also want to make sure that your host is promoting this takeover on their end.

Now that your Instagram takeover is done, your job is not quite finished. Take it a step further by collecting your takeover posts and write a blog post that you can direct followers back to.

I hope these tips get your creative juices flowing and you go on to create your own successful Instagram takeover.  Cheers!

How to Verify your Instagram Account

Hello Autogrammers!

We are back (sooner) with another post as promised. One of the biggest challenges users have when first trialing Autogrammer is verifying their Instagram accounts. So we are writing this post to hopefully help our users get over this hurdle to realize the power of Autogrammer.

Why is verification required?
Instagram has a strong spam filter and one aspect of this is ensuring there is no unauthorized access to your account. How does Instagram do this? They track where your account is being logged in from – much like other services like Gmail does. If they see that your account is being accessed from an unrecognized location they will require you to verify your account

Since our posting devices may not necessarily be located in the same city as you, you will most likely be prompted to verify your account. When you attempt to add your Instagram account to Autogrammer, Instagram may require you to verify your account.

How to verify your account?
When you attempt to add your Instagram account to Autogrammer you may receive an error prompting you to verify your Instagram account from the Instagram app.

At this time please login to your Instagram account on your phone and it will show you one of the following screens (you will need to have added an email address or phone number to your Instagram profile to see it)

sms-or-phone    verify

 

 

 

 

 

 

At this point you can click either, “It Was Me”, “Verify by SMS” (if you have a phone number associated with your Instagram profile) or “Verify by Email”. If you select one of the latter two options you will then be texted or emailed a verification number. You can enter this number on the Instagram app and verify your account this way. If you do not see the verification number in your email, please be sure to check your spam folder.

You can now login to Autogrammer and visit the “Manage Accounts” page and click the “Refresh icon” next to your Instagram account from the list of accounts. The status of your Instagram account should change from Unverified to Verified

Verified

Autogrammer – Version 3 Released!

Hello Autogrammers!

Its been an awful long time since our last post (over a year ago). The last blog post was an announcement for the release of Autogrammer v2! This blog post is about a release announcement for Autogrammer v3.

We realize we should be blogging more often and we will be focusing our time and energy on it, not only blogging about our product but also material helping our users with their own social media marketing efforts.

Dashboard

Back to the release announcement after the slight digression! We just released Autogrammer v3 last week and are very proud of this much anticipated version. We tried to address the major drawbacks of our (then) existing version. The major features include the ability to schedule Facebook posts and schedule Twitter posts. I mean why shouldn’t you be able to manage your social media marketing from one platform? At the time of this writing we are the ONLY tool to allow you to schedule to all 3 platforms: Instagram, Facebook and Twitter.

Calendar

We also completely redesigned the user interface from the ground up. While the previous version of Autogrammer was a great start to tackling the issue of scheduling to Instagram it did lack a user friendly interface. The most important aspect to the redesign is the replacement of the “Activity Log” with a calendar view of your posts that we call “Scheduled Posts”.

Schedule-Overlay

In addition to viewing your posts on a calendar you can also view them from a beautiful dashboard showing all your posts across multiple social profiles or just specific profiles. Other enhancements to the user interface include filtering your posts on the Dashboard by “Pending”, “Posting”, and “Published” posts. Lastly, at all times you can see your Likes and Followers counts for each respective social profile.

Until next time (we promise it won’t as long!) take care and happy scheduling Autogrammers!

Autogrammer – Version 2 Released!

Greetings Autogrammers!

We have some great news for you in time for Christmas, we just released the second version of Autogrammer! Included are some awesome changes that will make it even easier to manage your Instagram accounts

bulk-upload

1) You can now Bulk Upload images to Autogrammer
2) Edit previously scheduled posts
2) Changes to the dashboard
* The date/time for scheduled posts are displayed in a more readable format
* Increased the number of Activity Log items from 3 to 6
3) Failed posts will be reattempted automatically within 15 minutes of failing
4) GIF images are now supported

Autogrammer now supports all languages

Hello Autogrammers! Last night we made an important and much needed update to Autogrammer – support for all languages. Up until last night you could only type English characters for your captions.

This limitation came to our attention when some captions by South American users were not being posted correctly. We identified the issue as a shortcoming of the library that we were using to make posts and found a third-party solution which allowed to overcome this. Below is our first post with a non-English characters caption!

spanish

Instagram scheduler

How to Schedule your Instagram Posts

Most of the popular Instagram schedulers are no more than a reminder services – you upload your images through a webapp and set a posting date/time. When its time to post, a notification is sent to your phone and with some manual intervention your images are posted.

Autogrammer is much more convenient. It allows you to upload images through your browser – where you can also edit them with a powerful yet easy to use image editor. You can manage multiple Instagram accounts in one place. And the most important feature – schedule your Instagram posts and forget about them. We will take you through the steps to schedule your Instagram posts below.

Instructions on how to schedule your Instagram posts

1) Signup for an Autogrammer account (Free 7 Day Trial – no credit card required)

2) Click the link in the verification email sent to you

3) On the Manage Accounts page, in the “Add New Account” form enter your Instagram username and password and submit. The account will display with a status of “Pending”. (You can schedule your first post regardless)

add-account

4) On the Upload & Schedule page click the “Browse” button to select and image to upload (make sure the filesize is under 5MB)

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5) An image editor will pop up. Crop the image and edit it as desired, then click the “Save” button and the “Continue” button when done.

6) On the subsequent page enter a caption for the post, timezone, date/time (cannot be in the past) and click the “Schedule” button.

upload1

It is likely your first posts will fail – but its nothing to worry about. This is a security feature of Instagram, they are making sure you authorized the login from an unfamiliar location. After a post fails, login to your Instagram account and make sure your account is verified. Verifying your account typically requires entering an code which you can choose to have sent to you via SMS or email. Once you have entered this code, come back to Autogrammer and repost the image from the Dashboard by clicking “Repost”.

Welcome to Autogrammer!

Wecome to the Autogrammer blog! We will be using the blog to keep you posted on important updates and to share content which we feel maybe beneficial to our users.

Autogrammer is an Instagram Scheduler. It allows you to manage all your Instagram accounts in one place and scheduling for immediate posting or at a future date.

dashboard

Autogrammer also includes a cool image editor for you to easily edit your photos with neat filters, frames, make color adjustments, and much more.

There have been some services that have come and gone in this space. Many were shut down due to being in violation of Instagrams terms of use. Since the Instagram API does not allow posting images some of these apps reverse engineered the Instagram app.

Autogrammer uses a unique method of scheduling your posts which respects Instagrams terms of use. We have a pool of tablets which are running the Instagram app. This pool of devices checks for scheduled posts that need to be processed. These tablets then upload your images using the Instagram app as a user would do so manually.

Since this is the first version of Autogrammer we will be making much more improvements to it with your feedback. Our hope is that our services saves our users time and makes their lives a little easier.