Instagram Tips

Five Instagram Tips For Using Reels

You need the right Instagram tips if your business is on Instagram.  Their new reels feature is a great medium for businesses to further their reach.  If you are not familiar with reels, they are 15-second video clips that allow you to share a variety of things with your audience.  Clips can be anything from educational to entertaining, depending on how your target audience is.  Why are they so popular?  Because they are a great way for businesses to talk about their business without it feeling like they are trying to sell something.  Furthermore, they are easy to create and are fun to watch fun to watch for the audience.

Here are some reasons why you need to be using Reels:

  • Instagram Stories are gone after 24 hours and Reels are just easier to navigate.
  • Viewer reach on posts max out after 24 hours.
  • Reels are discoverable for weeks based on popularity.
  • Just like IGTV, all your Reels are stored in a visual library for easy accessibility.

Below are five tips for creating Instagram Reels

1. Grab the viewer’s attention

When it comes to social media marketing, in order to keep someone watching, you need to catch their attention with a quick but catchy intro. This is just a 1-3 second hook so they keep watching.

2. Plan out your reel

You only have 15 seconds or less to get your point across, so you really need to plan out what you will say. Use a timer to help keep yourself on track!

3. Get educational

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So what can you share in 15 seconds? If you want to foster engagement, educate your audience on something about your business or teach them something.  Obviously this is something quick since you have a very short amount of time.  You can talk about the core values for your brand or how to use your product.

 

4. Showcase your products

Isabela Schielke Studio shows how a product is packaged.

Another way to take up those 15 seconds is to showcase a product. If you have a product to sell, using Instagram reels is a great way to show them off.  Doing a demo of your product, showing a customer using your products or doing a tutorial, is a great way to help a potential customer make a buying decision.

 

5. Add text

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Adding text to your video clips, will make them more engaging and visually appealing for your audience.

Instagram reels should be a party of your strategy

If your business is on Instagram, you always need to keep an eye out for new features they release.  Instagram reels offers a great way to help your business reach audiences in a new way helping to drive more business.

paid social campaign

Five Steps To A Successful Paid Social Media Campaign

Conducting a paid social media campaign during the holidays is essential for businesses. With Christmas only a few weeks away, now is the time businesses will be looking to boost their brand and hopefully increase their campaign awareness.  With the current pandemic, online shopping has soared through the roof and shopping over the holidays will surely set new records.  For this reason, concentrating on paid social campaigns is key for businesses right now.  With so much competition out there, you need to make sure that your brand messaging stands out.

Below are five steps to a successful paid social campaign

Step 1: Determine your paid social campaign goals 

When it comes to creating a goal for your campaign, using the S.M.A.R.T goal framework is helpful.  Through this framework, you will be able to come up with a clear goal that is both achievable and relevant.

  • Specific –  Figure out exactly what you want to achieve with your social media campaign.  Is it higher engagement? Increased number of followers? Be as specific as possible.  Even include exact numbers.
  • Measurable – You need to be able to measure your progress.  You must have a metric that will tell you whether your campaign has been successful or not.
  • Attainable – Whatever goal you choose, it must be something that can be realistically achieved.
  • Relevant –  The goal you choose should be a stepping stone towards reaching your overall larger goals.
  • Timely – Every goal needs a timeframe.

There are also other important details to consider when coming up with your goal:

  • Determine your budget.
  • Who is your target audience?
  • Choose the right platform that will best suit your campaign.

Step 2: Learn about your audience

You must know who your target audience is and what type of content they want to see in order to have a successful social media presence.  You want to create content that they will like, comment on and hopefully share with their friends.  The ultimate goal here is to make your followers into long term customers and fans of your products/services.

Here is what you should know about your target customer:

  • Age
  • Location
  • Income
  • Job/Industry
  • Interests

Once you figure out the needs and wants of your followers, you will have the key information you need to engage with them on social media.

Step 3: Check out what the competition is doing

Looking at what your competitors are doing on social media will provide you with key knowledge.  You want to conduct a competitive analysis which will provide you insight into what is working and not working for your competition.  See what platforms they are on and which they are not on.  This may provide an opportunity for you to reach an underserved community rather than trying to get the focus of your competitor’s fans.  

Using social listening is another key way to gain insight to what your competitors are up to.  Look up their information (company name, account handles, and other relevant keywords) on social media and see what type of content they are sharing and how their followers are engaging with them.

Step 4: Choose the type of content to share  

So what will you share with this paid social campaign?  Content is key and you need to decide what type of content will resonate with your audience.  Is it a short video on Facebook and Instagram?  Here are some content ideas:

  • Try influencer marketing – Do some research to determine who are the influencers in your niche.  Just be sure not to shy away from those with less of a following.  Micro influencers with less than 10k followers have just as much influence, if not more, than those with 100k followers.  You will help to increase your fan base and reach.  
  • UGC content- User-generated content is some of the best performing.  Running a contest is one of the most successful ways to use this type of content.  People find them engaging and enjoyable.

Step 5: Do an audit of your paid social campaigns

Once you get going with your social media efforts, you need to monitor how it is going by conducting a social media audit.  You want to ask yourself these questions:

  • What is working for you and what is not working.
  • Are you getting the engagement you would like to see?
  • Are you reaching your target audience with the  platforms you are using?
  • How does your social media presence stand up to the competition?

Once you gather this intel, you will be able to conduct an audit and see where you need to make adjustments to your paid social campaign.  If you find that any of the platforms are not serving your ultimate goals, decide whether it is worth keeping as a part of your overall marketing strategy.

Here are some questions to ask yourself:

  1. Can I reach my target audience here?
  2. How are they using this platform?
  3. Is this platform helping me reach my goals?

Asking these questions will help you keep your strategy focused.

Final thoughts

Social media is constantly evolving and your business will evolve right along with it.  This means that your social media marketing strategy is dynamic and will require you to make adjustments as needed.

 

Five Holiday Marketing Campaigns To Try This Season

The holidays are always the busiest time of year for any retail business.  This year it is expected to be even busier with the pandemic still going on.  In the next few months, there is Black Friday, Cyber Monday, and holiday shopping all happening.  What you don’t want to do as a retailer, is sit back and think this pandemic means you don’t need to focus on deals and holiday cheer.

Here are five holiday marketing ideas to try out this season

With so many businesses vying for the attention of consumers, it is essential to start giving thought to the types of holiday marketing you can do to stand apart from the competition.  These ideas below are a great starting point.

1. Give early access deals 

Your existing customers want to feel special and what better way to do that than to make them feel like you are prioritizing them.  Offering exclusive deals is a great way to show your appreciation for their loyalty.  By offering deals early on, you are starting the holiday excitement early which will lead to not only purchases during this early access time but most likely multiple purchases as the holidays roll on.

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Here are some ideas on how to roll out early access deals:

  • Email Campaigns – Send out a newsletter to your current customers and subscribers with a nice discount that is exclusively for them.
  • Announce it on your social feeds – Create some buzz before the holidays by letting followers know about your early-bird discounts.
  • Offer rewards for sharing – Customers that out there sharing photos, reviews and stories surrounding your brand should be rewarded with some sort of discount or exclusive deal.

2. Don’t forget to upsell

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When a customer is purchasing a product from you, tack on a complementary product as an upsell.  Upsells work well because the customer is already in buying mode and you are giving them what they need since the upsell is a relevant recommendation.  For example, socks to go with their new sneakers.

  • Offer something for free – Everyone loves free stuff so whether it is a small free item or free shipping, offer something for them upgrading.
  • keep it relevant – Before customers check out, upsell relevant items.  Maybe a past purchase or something they “forgot”.
  • Upsell at anytime – You don’t have to just push upsells at checkout.  Any time during the buying cycle works.

3. Run a post holiday campaign

Not everyone is into Black Friday or Cyber Monday.  This does not mean, however, that they are not your target audience.  Plenty of people are busy and just can’t make it out during those times.  In an effort to not leave these consumers out in the cold, many companies extend their holiday deals.  Running a campaign for those that missed the earlier deals will not only bring in more revenue but new customers.

Here are some ways to offer post holiday deals:

  • Extend Deals – You can’t just count on 2 days out of the holiday season.  You need to extend these deals for longer.
  • Send out reminders – Use your customer email list and send out reminders to past customers to take advantage of the sales.
  • Use personalization in your emails – Send out a personalized email with product recommendations.
  • Take advantage of UGC –  Use reviews and photos of those that did purchase during Black Friday or Cyber Monday to help entice people to get out and shop.

4. Use an influencer

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Influencer marketing is huge right now because people just love to buy from influencers they know and respect.  For this reason, partnering up with an influencer this holiday season can be a huge win.  With so many deals happening, people are more apt to buy from brands and influencers they already know and trust.  In addition, influencers will help build up buzz around your brand since they will be posting to their social feeds prior to the holiday shopping spree.

Where to find influencers:

  • Make Connections – Find out who the key influencers are for your industry and reach out to them. These could be micro influencers with under 10k followers.
  • Come up with a special offer –  Create a discount that is specifically relevant to the influencer’s audience.  The more the deal is personalized, the better results you will see.

5.  Provide social proof  

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Advertising is a must for any business to compete nowadays.  The next time you are running your social media ads, instead of including your own brand images, consider working in some  UGC.  This will help boost your click thru rates since ads that are UGC based receive 4x more clicks than regular ads.

Ways to add social proof to your ads:

  • Add both photos and reviews – why not do a 2for1 by adding in both of these UGC types.
  • Pick the right platform – Know where your audience is and where your ads will have the best chance of performing well.

Start planning your holiday marketing now  

The holidays are right around the corner, which means you should get started sooner rather than later.  The ideas mentioned above are a great starting point to start building up trust and sales during the busiest time of the year.

make money on Instagram

Four Ways You Can Make Money On Instagram In 2020

If you are looking to make money on Instagram in 2020, the platform has made it easier than ever.  They are continuously investing in the e-commerce side of the business by coming out with new features for brands to take advantage of.  Whether you have 1,000 or 100,000 followers, you can start making money on Instagram.  With that being said, the more engaged followers you have, the more your feed is worth.  So getting to the 10,000 follower mark is a good place to start before beginning to look at monetizing your account.

Below are five ways you can make money on Instagram

 

1. Use the Instagram Shopping feature

make money on Instagram

2016 was Instagram’s first foray into shopping.  You were able to tag a product in your post that would link to your website so a consumer could make a purchase.  The overall shopping experience is still in place but with lots of new features like:

  • Tagging products both in your posts and in Instagram Stories.
  • Have your products discovered in the Search & Explore feature.
  • Use Instagram’s insights to better learn which of your products is resonating with your followers and in turn allow them to checkout right from the Instagram app.

2. Make Money on Instagram With IGTV Ads

 

make money on Instagram

If you are a creator using IGTV,  you can start making money for your work.  Some ways include:

  • Ads on your IGTV videos – Instagram will share at least 55% of the revenue from these ads with creators, which should spur more influencers to create material for IGTV.
  • Badges – These can be purchased while doing a Live video. For example, a viewer will see a badge appear as a heart symbol alongside their name. That person’s comments will be more prominent and influencers will also be able to see who donated to them by purchasing badges.  They cost $1.99 or $4.99 and initially all the money will go to the influencer.

3. Start with affiliate marketing

Becoming an affiliate marketer is one of the easiest ways to start making money on Instagram.  Of course, it goes without saying that you need an engaged follower base.  As an affiliate marketer, you are working as a brand ambassador for brands you love.  Keep in mind, in order not to taint your reputation, never go with brands that you are not familiar with.  Part of building a successful following on any social media platform is trust.  In this example, this influencer is promoting a brand with an enticing discount code that will help incentivize followers to purchase.  Anyone who buys a product using your custom link will earn you a  percentage of the revenue generated.

make money on instagram

To get started, there are plenty of both paid and free affiliate marketing tools available.

 4. Sponsored posts for other brands

If you have reached influencer status, you can start leveraging that influence to promote other brands.  You will basically be putting out posts related to the product along with your own review.  You just want to make sure you are promoting something that is in line with your other content. You also want to stick to promoting things that you have used and trust.  Keep in mind, people will only take your recommendations if you recommend good stuff.  Here is actress Cassidy Gard promoting Zico coconut water.

make money on instagram

It is possible to make money on Instagram

If you have worked up a decent follower base and are ready to dip your toes into Instagram as a revenue stream, there are plenty of ways to do it.  The suggestions mentioned above are a great way to start making money on Instagram and in turn further grow your following.

boost instagram engagement

Four Of The Best Ways To Boost Instagram Engagement In 2020

If you are looking to boost Instagram engagement, you are not alone.  There are tons of creative brands competing for people’s attention. With that being said, there are great ways to help build up a following that will support your business for years to come.

Here are four ways your business can boost Instagram engagement today

1. Become a storyteller

Instagram is full of mediocre brand messaging and as a business you have to remember that this platform is meant for visual inspiration.  You want to strive to captivate your audiences through images, text and video.  In order to boost your engagement with your audience, you want to create a story via your videos, captions and stories.

When people log onto Instagram, they are looking for connection.  If you can create an emotional connection with your content, people will be more likely to buy into the content and share it with their followers.  Airbnb shows us a great example of storytelling where they use enticing imagery to invite people to insert themselves into a scene.  Couldn’t you just see yourself swaying back and forth in this hammock?

 

Social Media Marketing Highlight: Airbnb | Stunning Strategy | Pittsburgh

The key takeaway is to not just post pictures and sales pitches.  You want to give your audience the content they are craving via all the different formats like stories, IGTV, videos, photos, and captions.

2.  Make sure you are including user-generated content

When it comes to the best content, user-generated content is at the top of the list.  It is one of the best ways for followers to build a deeper connection with your brand.  Not to mention it is also one of the most cost effective marketing techniques since the content is being created and approved by your audience.

When you invite followers to share their content (i.e. images, videos, text) you are transforming followers into brand advocates.  Pottery Barn uses UGC to help potential customers by sharing how others have used a Pottery Barn piece in their home.

UGC Examples: Pottery Barn Post

3. Use Instagram Stories Stickers

Instagram Stories is used by over 500 million users each day and that number continues to rise.  They are constantly coming out with new features to help users create more engagement with their followers.   Instagram stickers for stories help get your followers to share their opinions and experiences and chat with you.  This will help create more loyalty and connection with your brand.

Here are some of the stickers you have to choose from:

  • The Question Sticker- You have probably seen account use the AMA (Ask Me Anything) sticker or any other question stickers on Instagram Stories.  It is a great opportunity for followers get to know your business and your products better.

Increase Instagram Engagement: Instagram Stories Stickers

These questions help spark engagement, conversation, and customer feedback all in one question.

  •  The Quiz Sticker

People love a good quiz.  The quiz sticker is a great way to ask a trivia-style, multiple-choice question.  Depending on your question, you can see how many votes each option received and how each person voted.

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  • The Countdown Sticker

Doing a countdown to a product launch or event works to effectively pique the interest of your followers and build traction.  Your followers will be able to subscribe to your countdown event and receive a reminder when your countdown is complete!  Followers will be excited which helps increase engagement.

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4.  Add Some Fun To Your Posts

Adding elements of humor and fun to your posts with memes, GIFs, trending topics etc., will help increase engagement rates. You can search for an animated GIF sticker and add it to your photo or video. There is everything from fun, twirling hearts, bouncing letters, dancing dogs and cats and more.  These fun GIFS can help you make any photo or video funny and interesting.

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There are many ways to boost Instagram engagement

Your Instagram followers are yearning for inspiration and connection, especially during these uncertain times.  Inject some fun and creativity into your account by trying one of the four suggestions above and you will no doubt see your engagement rates start to rise.

facebook ads

Five Effective Ways To Increase Your Facebook Ads Performance

If you are running Facebook ads for your business, this post is for you.  With one of the largest audiences of any social media platform, Facebook is the primary ad platform for most marketers. Furthermore, the majority of consumers log onto this platform everyday.   With that being said, even though you can reach a vast number of people on Facebook, that does not mean you are reaching the people who are going to click on your ad.

For the stars to align there, you need to know who your target audience is and what they are looking for.  Once you have that figured out, you will be better able to align your ad presentation with their preferences.  Below are five tips for boosting the performance of your Facebook ads.

1.  Use Retargeting Campaigns

 

One of the best ways to help boost the performance of your Facebook ads is to reach out to previous customers as well as those that have shown interest in your product and/or service. Retargeting campaigns work to bring back website visitors who did not convert on their first visit to an online store.  These consumers present a great area of opportunity for businesses to boost sales.

These retargeting campaigns should have ads designed specifically for targeting these people.  Make sure you are providing an enticing offer like a limited-time discount codes, free shipping, or a gift with purchase. You want to give them something that presents enough value to get them over that conversion hump. 

2.  Create and Test Out Different Audiences

 

Facebook has features that allow you to focus on and exclude audiences when it comes to setting up your ad targeting.  You want to make sure you are testing out different audiences so that you know you’re reaching the right audiences with the right content.

One thing to make sure you are doing is excluding people who have purchased your product or have been in contact with your brand.  Over exposure is a real thing and the more these people see your ads, the less likely they are to follow the links.

3.  Send Ads To An Engaging Landing Page

 

When someone clicks on your link, they should be taken to the correct product page.  The last thing you want is for someone to have to fish around your site for the page they need. By doing this, you help boost your on-site engagement as well as how much time they spend on your site.  This can help increase your conversions.

4. Try To Incorporate Video Into Your Ad Campaigns

 

Using video in your Facebook ads is a very effective way of getting your message to your target audience.  Using a more dynamic ad creative like video can have dramatic effects on your performance. Studies have found that video generates more clicks than ads that just use an image.  Furthermore, according to a report by Wyzowl, 81% of customers bought a product after watching a brand’s video.  Even with this being the case, many first time marketers are not using video.  If you want to boost your Facebook ad performance, video is worth the leap.

5. Optimize Facebook Ads for Mobile

 

Most people are viewing Facebook on their smartphones.  If your ads are not optimized for mobile, you are missing a critical component of your ads potential success rate.  According to SproutSocial, 94% of Facebook Ad revenue is from mobile.

  • Optimize your images: Smartphones screens are much smaller than desktop monitor screen, so you need to properly adjust your image sizes.
  • Preview your headline:  Your headline may display correctly on a desktop but may get cut off when viewed on a mobile device.  Make certain to preview your headline across different devices prior to giving the sign off on your campaign.
  • Try out the “Call Now” button:  This allows a potential customer to contact your business straight from their news feed.  Great time saver.  No need to copy and paste the phone number!

Improving your Facebook ads will grow sales

With so many marketers advertising on Facebook, competition is fierce.  In order to make sure you are using your advertising dollars wisely, you need to review your Facebook ads to ensure you are doing what is needed to keep those sales coming in.  Social media marketing takes patience and persistence, especially during uncertain times like now.

 

 

 

social listening tools

5 Key Social Listening Tools For 2021

Social listening tools are a key marketing tool for your business.  They help provide insight into what people are sharing online with regards to your brand, competitors or industry.  This information is essential to truly knowing your target audience.  In this post, we will share five of the best social listening tools that will help your business gain the insights it needs to be successful.

Awario

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This newer social listening tool is both affordable and fitting for any size business.  Awario can be used to monitor brand mentions across different categories.  You can also use it to find brand mentions that are not linked back to your business.  As a free ad-on, they have a tool called Leads that helps search for people who are looking for recommendations for products/services that are similar to yours.

The Starter Plan plan is for individuals and small businesses.  The Pro Plan is for small to medium-sized business and The Enterprise Plan is for very large businesses that are looking to monitor multiple products and competitors.

Networks that support this tool:  Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Plans: Starter $29/month, Pro $89/month, Enterprise $299/month. Discounts for annual payment. Free trial.

Agorapulse

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This tool offers two tools in one. It is both a scheduling and monitoring tool. The tool will scour your connected accounts for @mentions along with searching through comments on your social media posts.  You can also search for certain keywords on Twitter as well as identify influencers within your social media audience.  Keep in mind this tool monitors social media accounts and not the web.

Networks that support this toolFacebook, Twitter, Instagram, YouTube.

Plans: Medium $99/mo, Large $199/mo, X-Large $299/mo, Enterprise $499/mo

 Mention

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This is one of the most popular social listening tools.  This is both a social media and web monitoring tool that will give you results from the last 24 hours.  Aside from the social listening aspect, you can also run searches on Twitter and Instagram for top influencers.  You can then import those into a list and if you want, into your CRM tool.

Furthermore, you can create customized alerts that you can filter by network, date and language. You can also further refine your alert by adding or deleting keywords.

Their solo plan is for the individual user and then moves to their Starter plan that is aimed at small businesses.  With the Starter plan you start to gain access to a lot more features.  Then you move up to their Company plan which is for larger businesses and agencies that are looking to take their brand to the next level.

Networks that support this tool: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Plans: Solo $29/month, Starter $99/month, Company – custom pricing. Free trial.

Brand24

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This tool is for any size business and will give insight into brand mentions across social, news, blogs, videos, forums, reviews and more.  In your feed, you will see your brand mentions and you can respond in real time directly from your dashboard.  Furthermore, your dashboard is equipped with a volume chart that will plot how your number of mentions look from day to day.

This tool also covers the influencer space and will provide you with a score to help you determine the right industry influencers to make contact with.  In addition, they offer sentiment analysis which will allow you to track positive and negative mentions.

Networks that support this tool: Facebook, Twitter and Instagram, and integrates with Slack

Plans: Personal Plus $49/month, Professional Premium $99/month, Professional Max $199/month. Offers a 14-day free trial.

 YouScan

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This social listening tool is unlike many others in that you get five searches with every plan. In addition, you can further target your searches by applying things like hashtags and keywords.  The searches are performed with a Boolean style query.   The tool only supports only a few operators so there is not much of a learning curve.  Once you have set up your searches, you can further filter them so you get the most relevant information.

One great benefit to this tool is that it offers Visual Insights. It allows you to search through images with specific psychographic and demographic that you set.  Their Smart Alerts feature will notify you when a negative mention has popped up regarding your brand.

Networks that support this tool:  Facebook, Instagram, Twitter, YouTube, VK, blogs, forums, review sites, online news, messengers

Plans: Standard $500, Pro $750, Insight $1500 per month, Ultra $5000 per month 

facebook advertising during the coronavirus

Four Tips For Facebook Advertising During The Coronavirus

If you run ads on Facebook, you should be thinking about how to move forward with you Facebook advertising during the Coronavirus.  During these uncertain times, you may be wondering if you need to adjust your current Facebook ad strategy.  Since the current climate has changed, the basic answer is yes.

 

Here are four tips for Facebook advertising during the coronavirus

 

Revisit your Facebook advertising strategy

Regardless of a pandemic, there could always be the potential for something to happen that forces us to pivot and re-explore our advertising.  As of right now, advertising on Facebook has turned upside down with larger advertisers drastically reducing their budgets.  This has now led to the average Facebook CPM to really fall to a level where it is much cheaper to serve an individual ad impression to consumers.  With more people spending more hours on the platform,  there is an opportunity to maximize your spending budget if your business can swing it.

Rethink your messaging

The world is ever changing and things can change on a national and global level without notice.  When something is going on in the world such as right now with the pandemic, as a business, you need to acknowledge it through your messaging.

When people’s livelihood is at stake, your messaging should stay away from frivolity and luxury.  The messaging should be more focused on the plight of consumers during this time.  Look to your product and services and see how they can help relieve some of the challenges people are facing.  The key is to not make your messaging dramatic by referencing COVID-19 in your advertising.   Whether you choose to continue to run ads or not, it is a personal call.  If you do, make sure it speaks to the consumer.

Respond to ad comments

Not all is lost right now with your Facebook advertising.  There are ways you can gain traction even during these uncertain times.  A great way to boost the reach of your Facebook ads is to interact with people who leave comments.   If someone leaves a meaningful comment, responding with a meaningful comment will signal to the Facebook algorithm that this content is relevant.  The one thing you want to stay away from is responding to people that are trolling.

When you respond to an initial comment, you are adding a second signal to the algorithm and if that person responds back, that is a third signal and so on.  Even a like or an emoji sends a signal to the algorithm.  In addition, all this interaction shows up on your friend’s timelines leading to organic impressions for free.  So as you can see, taking the time to respond to ad comments truly pays.

Key advice for all industries

Even though businesses are navigating uncertain times, the last thing you want to do is disengage with your audience. You want your business to stay top of mind.   Every business is learning to pivot so figuring out what works for your business is key.  Once you have a plan in place, share it with your audience.  If you are still on the fence about whether to push forward with your Facebook advertising during the coronavirus, here are some key benefits to consider.

  • You will set yourself apart from your competitors:  Moving forward with your marketing efforts will put you ahead of the other businesses that have decided to pause their advertising.
  • You get the opportunity to learn more about your target audience:  Understanding your target audience aside from their demographics is always helpful.  This will allow you to create more targeted content moving forward since you will be learning more about their buying behaviors.
  • Build a stronger relationship with your potential customers:  Now is a great time to learn more about your potential customers and how you can better serve them through the sales funnel.
  • Leverage those customers ready to buy:  With so many businesses shutting down temporarily or permanently, now is a great time for your business if you are open.  Let your customers know you are here for them and that you can provide your product or service like usual.

Continuing your Facebook advertising during the coronavirus will set your business up for success  

At some point, the current situation in the world will pass.  When that time does arrive, you don’t want to be that business trying to figure out where to start.  Keeping your Facebook advertising during the coronavirus alive will help your business be well ahead of the competition.

 

 

instagram stories during coronavirus

Five Business Tips For Effectively Using Instagram Stories During The Coronavirus Pandemic

Instagram marketing and coronavirus pandemic are not words you would have ever imagined saying in the same sentence.  But here we are and businesses are taking a hard hit.  Social media marketers are struggling with how to connect with their audiences during a time like this. You want to reach people in the right way without losing effectiveness.  Instagram stories has expanded its features in an effort to help brands continue to build and grow the connection with their audience.

Below are five business tips for effectively using Instagram Stories during the coronavirus pandemic.

1. Show followers how they can support your brand

If you are an ecommerce shop or you have a restaurant, take advantage of Stories new gift card and food ordering stickers. When followers are watching your story, they can just tap on the gift card or order food sticker and make their purchase.  Businesses should also save this to their Stories as Highlights.  This will help maximize their reach and response.

 

New Instagram Buttons Let Restaurants Link To Delivery, Gift Card ...

 

2. Spread positivity and help support key health messages

During trying times like now, your Instagram marketing and coronavirus need to be front and center. Brands need to not only put focus on spreading positivity and kindness but also show support for health and safety.  Take advantage of features like the “stay home” sticker to help emphasize this important message.  Also, consider creating a highlight of your COVID-19 updates for those people who are not always on stories.

In an effort to further engage followers, businesses can use the  “Stay Home” sticker by creating content around it.  This could be asking followers to post new recipes they are cooking at home, workout routines they are doing to stay active, positive messages and quotes that are helping them get through this time etc.  Get creative.

How To Increase Your IG Story Views During Quarantine - Verbal ...

 

3. Humanize your brand by sharing your story

During times like now, businesses should be sharing how they are handling this pandemic by showing what is going on behind the scenes for them.  What are they doing to address key issues like inventory or changing hours?

In an effort to drive engagement in a positive direction, use interactive stickers like the Polling sticker and Questions sticker.  This will help you determine what content your followers want to see from you as well as what they need from you during this time.

Instagram stickers example 1.

4.  Answer questions

With so much uncertainty, consumers are going to have questions.  Many of these will be sent to your direct inbox.  In an effort to save you time, use Stories to address any frequently asked questions you may be receiving.  In addition, create a highlight with answers to FAQs since not everyone catches stories before they are deleted.

Instagram-Stories-Question-Sticker

5. Provide opportunities for engagement

Custom Instagram Stickers: How to Use

People like to express themselves via stories and brands can tap into that by using the interactive tools that Instagram offers.

  • Questions sticker: Ask your own questions to see what type of content your followers want to see from you or answer community questions.

  • Poll and Quiz stickers: Involve your audience in engaging and fun ways. Ask them what they miss most about your business, where they would travel to if they could,

  • Countdown sticker: Help build anticipation for any upcoming announcements.

  • Use the @mention: Head to the activity tab and see who is talking about your brand.  Reply to these mentions and share them.

social media marketing during the coronavirus

Social Media Marketing During The Coronavirus: What Your Business Should Be Doing

social media marketing during the coronavirus

Social media marketing during the Coronavirus should be top of mind for many businesses.  As we continue to be in the middle of a pandemic in this country, there is no corner of our globe that is not being affected.  Businesses are losing money and many brick and mortar stores are sadly closing.  If you are lucky enough to still be in the game, it is time to start giving thought to how your social media marketing plan needs to adjust to the current times.

In an effort to use social media effectively. you need to sit down and figure out what to do first.  In this article, we will cover key things you should be doing for your Social media marketing during the Coronavirus pandemic.

Below are four things your business should be doing with social media marketing during the Coronavirus

 

Adjust your social media posts

One of the first things you should do when it comes to your social media marketing is cancel any posts you have scheduled.  Chances are, you have promotional content, product launches, event announcements, blog posts and a host of other similar posts scheduled.  Given the current landscape, you want to show first and foremost that you are attuned to the current state of our country and beyond.  Pushing these types of posts out will make it seem like you are not concerned with what is happening.

In addition to the type of post, there is the timing of them.  With people urged to stay home and all non-essential businesses closing their doors for now, many people are working from home.  This means the typical 9-5 work week has been dismantled.  Multitasking work, childcare, homeschooling and everything in between, is now the new norm.

So what does this mean in terms of your social media marketing?  People will be all over the place when it comes to engaging with social media content.  Some people might be getting up much earlier and working much later, with the key day hours dedicated to everything else. So what to do with social media posts?  Read on.

Get in on the conversation

When it comes to social media marketing during the Coronavirus, businesses need to get back to basics on social media.  Right now, engaging in thoughtful conversation and posting relevant content that will help build community is everything.  Clicks and likes are not where things are at right now.

As time goes on, both consumers and businesses will be forced to think long and hard about where their money is going.  Now is the time to not only use social media wisely but to also revisit your other marketing channels like email to help drive business forward.

Post in real-time

So you have put the kibosh on your current posts for now.  Now what?  It is time to do some recon and head over to your social media channels and see what your audience is talking about.  What topics are trending and what is going on with your audience.  This will help give you an idea of what direction to steer your content in. Hopefully you can post relevant content at a time when it will be seen.

When it comes to posting times, it will be a while before businesses will know the ideal time to post.  Like we mentioned above, people will be online at all different times.  You should start off by testing out different posting times and eventually the schedule predictors and algorithms will catch up.  Right now they are just not able to confidently predict when would be the best time to publish.

Make sure you are using social listening

This is a sensitive time and things are changing quickly.  You need to be monitoring conversations if you are part of an industry that has been highly affected.   Be ready at a moments notice to address and communicate any important messages.  Time spent online has definitely gone way up, but it is not because people are just mindlessly scrolling, the conversation has shifted and your business needs to be on top of that.