boost instagram engagement

Four Of The Best Ways To Boost Instagram Engagement In 2020

If you are looking to boost Instagram engagement, you are not alone.  There are tons of creative brands competing for people’s attention. With that being said, there are great ways to help build up a following that will support your business for years to come.

Here are four ways your business can boost Instagram engagement today

1. Become a storyteller

Instagram is full of mediocre brand messaging and as a business you have to remember that this platform is meant for visual inspiration.  You want to strive to captivate your audiences through images, text and video.  In order to boost your engagement with your audience, you want to create a story via your videos, captions and stories.

When people log onto Instagram, they are looking for connection.  If you can create an emotional connection with your content, people will be more likely to buy into the content and share it with their followers.  Airbnb shows us a great example of storytelling where they use enticing imagery to invite people to insert themselves into a scene.  Couldn’t you just see yourself swaying back and forth in this hammock?


Social Media Marketing Highlight: Airbnb | Stunning Strategy | Pittsburgh

The key takeaway is to not just post pictures and sales pitches.  You want to give your audience the content they are craving via all the different formats like stories, IGTV, videos, photos, and captions.

2.  Make sure you are including user-generated content

When it comes to the best content, user-generated content is at the top of the list.  It is one of the best ways for followers to build a deeper connection with your brand.  Not to mention it is also one of the most cost effective marketing techniques since the content is being created and approved by your audience.

When you invite followers to share their content (i.e. images, videos, text) you are transforming followers into brand advocates.  Pottery Barn uses UGC to help potential customers by sharing how others have used a Pottery Barn piece in their home.

UGC Examples: Pottery Barn Post

3. Use Instagram Stories Stickers

Instagram Stories is used by over 500 million users each day and that number continues to rise.  They are constantly coming out with new features to help users create more engagement with their followers.   Instagram stickers for stories help get your followers to share their opinions and experiences and chat with you.  This will help create more loyalty and connection with your brand.

Here are some of the stickers you have to choose from:

  • The Question Sticker- You have probably seen account use the AMA (Ask Me Anything) sticker or any other question stickers on Instagram Stories.  It is a great opportunity for followers get to know your business and your products better.

Increase Instagram Engagement: Instagram Stories Stickers

These questions help spark engagement, conversation, and customer feedback all in one question.

  •  The Quiz Sticker

People love a good quiz.  The quiz sticker is a great way to ask a trivia-style, multiple-choice question.  Depending on your question, you can see how many votes each option received and how each person voted.

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  • The Countdown Sticker

Doing a countdown to a product launch or event works to effectively pique the interest of your followers and build traction.  Your followers will be able to subscribe to your countdown event and receive a reminder when your countdown is complete!  Followers will be excited which helps increase engagement.

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4.  Add Some Fun To Your Posts

Adding elements of humor and fun to your posts with memes, GIFs, trending topics etc., will help increase engagement rates. You can search for an animated GIF sticker and add it to your photo or video. There is everything from fun, twirling hearts, bouncing letters, dancing dogs and cats and more.  These fun GIFS can help you make any photo or video funny and interesting.

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There are many ways to boost Instagram engagement

Your Instagram followers are yearning for inspiration and connection, especially during these uncertain times.  Inject some fun and creativity into your account by trying one of the four suggestions above and you will no doubt see your engagement rates start to rise.

facebook ads

Five Effective Ways To Increase Your Facebook Ads Performance

If you are running Facebook ads for your business, this post is for you.  With one of the largest audiences of any social media platform, Facebook is the primary ad platform for most marketers. Furthermore, the majority of consumers log onto this platform everyday.   With that being said, even though you can reach a vast number of people on Facebook, that does not mean you are reaching the people who are going to click on your ad.

For the stars to align there, you need to know who your target audience is and what they are looking for.  Once you have that figured out, you will be better able to align your ad presentation with their preferences.  Below are five tips for boosting the performance of your Facebook ads.

1.  Use Retargeting Campaigns


One of the best ways to help boost the performance of your Facebook ads is to reach out to previous customers as well as those that have shown interest in your product and/or service. Retargeting campaigns work to bring back website visitors who did not convert on their first visit to an online store.  These consumers present a great area of opportunity for businesses to boost sales.

These retargeting campaigns should have ads designed specifically for targeting these people.  Make sure you are providing an enticing offer like a limited-time discount codes, free shipping, or a gift with purchase. You want to give them something that presents enough value to get them over that conversion hump. 

2.  Create and Test Out Different Audiences


Facebook has features that allow you to focus on and exclude audiences when it comes to setting up your ad targeting.  You want to make sure you are testing out different audiences so that you know you’re reaching the right audiences with the right content.

One thing to make sure you are doing is excluding people who have purchased your product or have been in contact with your brand.  Over exposure is a real thing and the more these people see your ads, the less likely they are to follow the links.

3.  Send Ads To An Engaging Landing Page


When someone clicks on your link, they should be taken to the correct product page.  The last thing you want is for someone to have to fish around your site for the page they need. By doing this, you help boost your on-site engagement as well as how much time they spend on your site.  This can help increase your conversions.

4. Try To Incorporate Video Into Your Ad Campaigns


Using video in your Facebook ads is a very effective way of getting your message to your target audience.  Using a more dynamic ad creative like video can have dramatic effects on your performance. Studies have found that video generates more clicks than ads that just use an image.  Furthermore, according to a report by Wyzowl, 81% of customers bought a product after watching a brand’s video.  Even with this being the case, many first time marketers are not using video.  If you want to boost your Facebook ad performance, video is worth the leap.

5. Optimize Facebook Ads for Mobile


Most people are viewing Facebook on their smartphones.  If your ads are not optimized for mobile, you are missing a critical component of your ads potential success rate.  According to SproutSocial, 94% of Facebook Ad revenue is from mobile.

  • Optimize your images: Smartphones screens are much smaller than desktop monitor screen, so you need to properly adjust your image sizes.
  • Preview your headline:  Your headline may display correctly on a desktop but may get cut off when viewed on a mobile device.  Make certain to preview your headline across different devices prior to giving the sign off on your campaign.
  • Try out the “Call Now” button:  This allows a potential customer to contact your business straight from their news feed.  Great time saver.  No need to copy and paste the phone number!

Improving your Facebook ads will grow sales

With so many marketers advertising on Facebook, competition is fierce.  In order to make sure you are using your advertising dollars wisely, you need to review your Facebook ads to ensure you are doing what is needed to keep those sales coming in.  Social media marketing takes patience and persistence, especially during uncertain times like now.




social listening tools

5 Key Social Listening Tools For 2020

Social listening tools are a key marketing tool for your business.  They help provide insight into what people are sharing online with regards to your brand, competitors or industry.  This information is essential to truly knowing your target audience.  In this post, we will share five of the best social listening tools that will help your business gain the insights it needs to be successful.


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This newer social listening tool is both affordable and fitting for any size business.  Awario can be used to monitor brand mentions across different categories.  You can also use it to find brand mentions that are not linked back to your business.  As a free ad-on, they have a tool called Leads that helps search for people who are looking for recommendations for products/services that are similar to yours.

The Starter Plan plan is for individuals and small businesses.  The Pro Plan is for small to medium-sized business and The Enterprise Plan is for very large businesses that are looking to monitor multiple products and competitors.

Networks that support this tool:  Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Plans: Starter $29/month, Pro $89/month, Enterprise $299/month. Discounts for annual payment. Free trial.


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This tool offers two tools in one. It is both a scheduling and monitoring tool. The tool will scour your connected accounts for @mentions along with searching through comments on your social media posts.  You can also search for certain keywords on Twitter as well as identify influencers within your social media audience.  Keep in mind this tool monitors social media accounts and not the web.

Networks that support this toolFacebook, Twitter, Instagram, YouTube.

Plans: Medium $99/mo, Large $199/mo, X-Large $299/mo, Enterprise $499/mo


See the source image

This is one of the most popular social listening tools.  This is both a social media and web monitoring tool that will give you results from the last 24 hours.  Aside from the social listening aspect, you can also run searches on Twitter and Instagram for top influencers.  You can then import those into a list and if you want, into your CRM tool.

Furthermore, you can create customized alerts that you can filter by network, date and language. You can also further refine your alert by adding or deleting keywords.

Their solo plan is for the individual user and then moves to their Starter plan that is aimed at small businesses.  With the Starter plan you start to gain access to a lot more features.  Then you move up to their Company plan which is for larger businesses and agencies that are looking to take their brand to the next level.

Networks that support this tool: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Plans: Solo $29/month, Starter $99/month, Company – custom pricing. Free trial.


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This tool is for any size business and will give insight into brand mentions across social, news, blogs, videos, forums, reviews and more.  In your feed, you will see your brand mentions and you can respond in real time directly from your dashboard.  Furthermore, your dashboard is equipped with a volume chart that will plot how your number of mentions look from day to day.

This tool also covers the influencer space and will provide you with a score to help you determine the right industry influencers to make contact with.  In addition, they offer sentiment analysis which will allow you to track positive and negative mentions.

Networks that support this tool: Facebook, Twitter and Instagram, and integrates with Slack

Plans: Personal Plus $49/month, Professional Premium $99/month, Professional Max $199/month. Offers a 14-day free trial.


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This social listening tool is unlike many others in that you get five searches with every plan. In addition, you can further target your searches by applying things like hashtags and keywords.  The searches are performed with a Boolean style query.   The tool only supports only a few operators so there is not much of a learning curve.  Once you have set up your searches, you can further filter them so you get the most relevant information.

One great benefit to this tool is that it offers Visual Insights. It allows you to search through images with specific psychographic and demographic that you set.  Their Smart Alerts feature will notify you when a negative mention has popped up regarding your brand.

Networks that support this tool:  Facebook, Instagram, Twitter, YouTube, VK, blogs, forums, review sites, online news, messengers

Plans: Standard $500, Pro $750, Insight $1500 per month, Ultra $5000 per month 

facebook advertising during the coronavirus

Four Tips For Facebook Advertising During The Coronavirus

If you run ads on Facebook, you should be thinking about how to move forward with you Facebook advertising during the Coronavirus.  During these uncertain times, you may be wondering if you need to adjust your current Facebook ad strategy.  Since the current climate has changed, the basic answer is yes.


Here are four tips for Facebook advertising during the coronavirus


Revisit your Facebook advertising strategy

Regardless of a pandemic, there could always be the potential for something to happen that forces us to pivot and re-explore our advertising.  As of right now, advertising on Facebook has turned upside down with larger advertisers drastically reducing their budgets.  This has now led to the average Facebook CPM to really fall to a level where it is much cheaper to serve an individual ad impression to consumers.  With more people spending more hours on the platform,  there is an opportunity to maximize your spending budget if your business can swing it.

Rethink your messaging

The world is ever changing and things can change on a national and global level without notice.  When something is going on in the world such as right now with the pandemic, as a business, you need to acknowledge it through your messaging.

When people’s livelihood is at stake, your messaging should stay away from frivolity and luxury.  The messaging should be more focused on the plight of consumers during this time.  Look to your product and services and see how they can help relieve some of the challenges people are facing.  The key is to not make your messaging dramatic by referencing COVID-19 in your advertising.   Whether you choose to continue to run ads or not, it is a personal call.  If you do, make sure it speaks to the consumer.

Respond to ad comments

Not all is lost right now with your Facebook advertising.  There are ways you can gain traction even during these uncertain times.  A great way to boost the reach of your Facebook ads is to interact with people who leave comments.   If someone leaves a meaningful comment, responding with a meaningful comment will signal to the Facebook algorithm that this content is relevant.  The one thing you want to stay away from is responding to people that are trolling.

When you respond to an initial comment, you are adding a second signal to the algorithm and if that person responds back, that is a third signal and so on.  Even a like or an emoji sends a signal to the algorithm.  In addition, all this interaction shows up on your friend’s timelines leading to organic impressions for free.  So as you can see, taking the time to respond to ad comments truly pays.

Key advice for all industries

Even though businesses are navigating uncertain times, the last thing you want to do is disengage with your audience. You want your business to stay top of mind.   Every business is learning to pivot so figuring out what works for your business is key.  Once you have a plan in place, share it with your audience.  If you are still on the fence about whether to push forward with your Facebook advertising during the coronavirus, here are some key benefits to consider.

  • You will set yourself apart from your competitors:  Moving forward with your marketing efforts will put you ahead of the other businesses that have decided to pause their advertising.
  • You get the opportunity to learn more about your target audience:  Understanding your target audience aside from their demographics is always helpful.  This will allow you to create more targeted content moving forward since you will be learning more about their buying behaviors.
  • Build a stronger relationship with your potential customers:  Now is a great time to learn more about your potential customers and how you can better serve them through the sales funnel.
  • Leverage those customers ready to buy:  With so many businesses shutting down temporarily or permanently, now is a great time for your business if you are open.  Let your customers know you are here for them and that you can provide your product or service like usual.

Continuing your Facebook advertising during the coronavirus will set your business up for success  

At some point, the current situation in the world will pass.  When that time does arrive, you don’t want to be that business trying to figure out where to start.  Keeping your Facebook advertising during the coronavirus alive will help your business be well ahead of the competition.



instagram stories during coronavirus

Five Business Tips For Effectively Using Instagram Stories During The Coronavirus Pandemic

Instagram marketing and coronavirus pandemic are not words you would have ever imagined saying in the same sentence.  But here we are and businesses are taking a hard hit.  Social media marketers are struggling with how to connect with their audiences during a time like this. You want to reach people in the right way without losing effectiveness.  Instagram stories has expanded its features in an effort to help brands continue to build and grow the connection with their audience.

Below are five business tips for effectively using Instagram Stories during the coronavirus pandemic.

1. Show followers how they can support your brand

If you are an ecommerce shop or you have a restaurant, take advantage of Stories new gift card and food ordering stickers. When followers are watching your story, they can just tap on the gift card or order food sticker and make their purchase.  Businesses should also save this to their Stories as Highlights.  This will help maximize their reach and response.


New Instagram Buttons Let Restaurants Link To Delivery, Gift Card ...


2. Spread positivity and help support key health messages

During trying times like now, your Instagram marketing and coronavirus need to be front and center. Brands need to not only put focus on spreading positivity and kindness but also show support for health and safety.  Take advantage of features like the “stay home” sticker to help emphasize this important message.  Also, consider creating a highlight of your COVID-19 updates for those people who are not always on stories.

In an effort to further engage followers, businesses can use the  “Stay Home” sticker by creating content around it.  This could be asking followers to post new recipes they are cooking at home, workout routines they are doing to stay active, positive messages and quotes that are helping them get through this time etc.  Get creative.

How To Increase Your IG Story Views During Quarantine - Verbal ...


3. Humanize your brand by sharing your story

During times like now, businesses should be sharing how they are handling this pandemic by showing what is going on behind the scenes for them.  What are they doing to address key issues like inventory or changing hours?

In an effort to drive engagement in a positive direction, use interactive stickers like the Polling sticker and Questions sticker.  This will help you determine what content your followers want to see from you as well as what they need from you during this time.

Instagram stickers example 1.

4.  Answer questions

With so much uncertainty, consumers are going to have questions.  Many of these will be sent to your direct inbox.  In an effort to save you time, use Stories to address any frequently asked questions you may be receiving.  In addition, create a highlight with answers to FAQs since not everyone catches stories before they are deleted.


5. Provide opportunities for engagement

Custom Instagram Stickers: How to Use

People like to express themselves via stories and brands can tap into that by using the interactive tools that Instagram offers.

  • Questions sticker: Ask your own questions to see what type of content your followers want to see from you or answer community questions.

  • Poll and Quiz stickers: Involve your audience in engaging and fun ways. Ask them what they miss most about your business, where they would travel to if they could,

  • Countdown sticker: Help build anticipation for any upcoming announcements.

  • Use the @mention: Head to the activity tab and see who is talking about your brand.  Reply to these mentions and share them.

social media marketing during the coronavirus

Social Media Marketing During The Coronavirus: What Your Business Should Be Doing

social media marketing during the coronavirus

Social media marketing during the Coronavirus should be top of mind for many businesses.  As we continue to be in the middle of a pandemic in this country, there is no corner of our globe that is not being affected.  Businesses are losing money and many brick and mortar stores are sadly closing.  If you are lucky enough to still be in the game, it is time to start giving thought to how your social media marketing plan needs to adjust to the current times.

In an effort to use social media effectively. you need to sit down and figure out what to do first.  In this article, we will cover key things you should be doing for your Social media marketing during the Coronavirus pandemic.

Below are four things your business should be doing with social media marketing during the Coronavirus


Adjust your social media posts

One of the first things you should do when it comes to your social media marketing is cancel any posts you have scheduled.  Chances are, you have promotional content, product launches, event announcements, blog posts and a host of other similar posts scheduled.  Given the current landscape, you want to show first and foremost that you are attuned to the current state of our country and beyond.  Pushing these types of posts out will make it seem like you are not concerned with what is happening.

In addition to the type of post, there is the timing of them.  With people urged to stay home and all non-essential businesses closing their doors for now, many people are working from home.  This means the typical 9-5 work week has been dismantled.  Multitasking work, childcare, homeschooling and everything in between, is now the new norm.

So what does this mean in terms of your social media marketing?  People will be all over the place when it comes to engaging with social media content.  Some people might be getting up much earlier and working much later, with the key day hours dedicated to everything else. So what to do with social media posts?  Read on.

Get in on the conversation

When it comes to social media marketing during the Coronavirus, businesses need to get back to basics on social media.  Right now, engaging in thoughtful conversation and posting relevant content that will help build community is everything.  Clicks and likes are not where things are at right now.

As time goes on, both consumers and businesses will be forced to think long and hard about where their money is going.  Now is the time to not only use social media wisely but to also revisit your other marketing channels like email to help drive business forward.

Post in real-time

So you have put the kibosh on your current posts for now.  Now what?  It is time to do some recon and head over to your social media channels and see what your audience is talking about.  What topics are trending and what is going on with your audience.  This will help give you an idea of what direction to steer your content in. Hopefully you can post relevant content at a time when it will be seen.

When it comes to posting times, it will be a while before businesses will know the ideal time to post.  Like we mentioned above, people will be online at all different times.  You should start off by testing out different posting times and eventually the schedule predictors and algorithms will catch up.  Right now they are just not able to confidently predict when would be the best time to publish.

Make sure you are using social listening

This is a sensitive time and things are changing quickly.  You need to be monitoring conversations if you are part of an industry that has been highly affected.   Be ready at a moments notice to address and communicate any important messages.  Time spent online has definitely gone way up, but it is not because people are just mindlessly scrolling, the conversation has shifted and your business needs to be on top of that.


effective crisis communication strategy

5 Tips For an Effective Crisis Communication Strategy

 crisis communication strategy


An effective crisis communication strategy is necessary for any business.  Currently, the Coronavirus has businesses dropping to their knees.  With quarantines, store closures and event cancellations, these are unprecedented times.  Now more than ever, your business needs tips on how best to handle marketing during times of national crisis.


Below are five tips to help your business come up with an effective  crisis communication strategy


1. Have a Crisis Management Team in Place

You have to be proactive because you never know when a crisis could affect your business.  Designate a team that will be responsible for the communication that goes out to the public.  You want to appoint a few key executive people along with some marketing personnel.  If you don’t have anyone on staff with crisis management experience, then it makes sense to work with an outside PR agency.  You also need to pick someone to be a spokesperson that can work with any media or publications.  Just make sure they know how to handle any questions that may come their way.

2. Do the right thing by your employees

Your staff is looking for you to do what is in their best interest.  During a time of crisis, every precautionary measure should be taken, including the following:

  1. If staff can work remotely, let them.  If staff needs to communicate, there is no shortage of software to help.  Check out Zoom for video conferencing or apps like Slack or Skype.
  2. You may need to reduce your hours if you are a business that interacts with consumers.
  3. Create a wiki page for your business.  Include all essential information regarding the crisis, updated work policies and so on.  There is always misinformation during times like this and this can be your employees’ trusted resource to get the information they need.

3. Cover all channels of communication

You need to make sure you are hitting all the key communication channels to deliver information regarding your business.  Just like we mentioned creating an internal wiki page for employees, you should have a dedicated page on your website to post updates on how you plan to manage the crisis. Also be sure to take to your social media accounts and provide consistent communication via updates.  Be sure you are on the look out for any brand mentions and that you respond accordingly.  It goes without saying that during a time of crisis, you need to be on top of replying to your customers’ queries and complaints.  Ask for feedback on what they need and want too.

4. You need a contingency marketing plan  

When you are in crisis mode as a business, you need to review the current market situation and adjust your marketing activities  and budget accordingly.  In the current situation, some stores have to close and go online for now, some in the food industry will have to start offering home delivery etc.  Whatever it looks like for your business, you need to have a plan in place.

5. Minimize the spread of misinformation

Whenever there is a crisis, misinformation always rears its ugly head. Always evaluate the news sources you are choosing before disseminating information to your customers and/or making decisions.  Google is currently making it a point to crackdown on unreliable sources of info.

A crisis communication strategy is key

This current crisis is far from over.  As time goes on, the intensity will lessen but that is not the time to sit back and relax.  Review how your business did during this time and address where there could be improvements so that you are better prepared next time an unexpected crisis occurs.

boost facebook engagement

Five Quick and Effective Ways To Boost Facebook Engagement

boost facebook engagement


Knowing easy and effective ways to boost Facebook engagement is something every business could use if they are using this platform.  The key is to stay away from activities that Facebook views as “engagement bait” and stick to truly serving your audience.

Here are five easy and effective ways you can boost Facebook engagement levels

Use video content

Video is the hottest form of content and it’s not going anywhere.  Facebook has made it clear how much they value this form of content, so if you are not using video currently, it is time to jump on the bandwagon.

Native video (those videos uploaded directly to the platform) are the sweet spot.  According to Facebook, the highest engagement numbers are seen with these videos and those that are live can expect up to six times the engagement numbers.  So, copying and pasting your latest YouTube video is not going to get you anywhere. There are plenty of options when it comes to content for your video.   Here are a few ideas:

  • Company culture
  • About us video
  • Tutorial Videos
  • Behind the scenes content
  • Product demos
  • Announcements
  • Q&A videos
  • Customer testimonials
  • Live video

Use Your Fans’ Content

Social media is about sharing and one of the best ways to promote your brand is by showing how real customers are benefiting from the use of your product/service.  Look for brand mentions, videos, posts..anything involving positive feedback about your brand.

Make sure your visuals are on point

Visual content reigns supreme on Facebook.  Visuals can be accounted for much of the content on Facebook which goes to show you that people really do prefer engaging with images and videos over a plain text post.   With that being said, the types of images you post do matter.  You want to stay away from using stock photos or images pulled from elsewhere.  The sweet spot is to create your own.  

You want to strive to have your brand’s personality show through. Show off your products, or satisfied customers.  Just make sure your images are relevant, colorful, and high-quality.  If your photo skills are sub par, check out free tools like Canva and Adobe Spark.  In addition, visuals can be any kind of image (i.e. infographic, illustration, or any other visual).

Stay on top of comments and replies

When it comes to boosting engagement levels on your Facebook page, you have to stay consistent with it.  When people comment or reply on your content, you want to reciprocate.  People on your page want to be able to interact with your brand.  This is why your replies to comments will garner you more interactions with your followers.   This is a step you don’t want to miss.  People expect responses and will really be a game changer for your business if you don’t comply.

Include a call to action (CTA)

Using call to actions with your posts are a great way to push engagement.  This is not necessarily your typical “tag a friend” CTA.  Here are some CTA examples that will help push your engagement levels up:

  • Link to an event
  • Ask for a response on a topic
  • Link to content (i.e. Here’s The One Thing Every [person in your industry] needs NOW)
  • Link to an offer
  • Watch, view or play video
  • Email/forward to a friend

Here is a nice list of CTA examples to try out in your next post.

Boost Facebook engagement levels today

Social media is all about sharing and being social.  For this reason, it is essential to the success of your brand that you consistently seek to engage more with your followers.  The above tips are a great starting point for encouraging your audience to interact with you and your content.


instagram business tips

5 Ways To Take Full Advantage of Your Instagram Customer Reviews

instagram business tips


Effective Instagram business tips are essential if your business is on this platform.  In this post, we will be discussing how to leverage your Instagram customer reviews to help grow your business.

Depending how long you have had a business profile on Instagram, you may have received some Instagram customer reviews already.  Positive customer reviews are like gold for your business.  They are a very effective way to increase your social proof.  With so many users on this platform, the sales potential for any sized business is huge.  With that being said, you will have a very hard time getting followers to buy from your business without social proof.

Below are five effective Instagram business tips that will help you  leverage your customer reviews and boost sales


Your customer content should have its own account

This is one of our favorite Instagram business tips because it is so easy to implement.  Since your main Instagram account has a style all its own (fyi should if yours does not) it can be hard to weave in customer content so that it flows with the style you already have in place.  For this reason, it is a good idea to feature your customer testimonials on their own Instagram account.  By doing this, you get the opportunity to showcase your customer reviews without messing with the aesthetics you already have in place for your main account.   Once you have that second account set up , be sure to promote it in the bio section of your main account.

Feature customer reviews in Instagram stories

instagram business tips

Instagram is always evolving and offering new features.  Instagram stories is one of the best marketing tools for businesses.  They are video snippets that have a lifespan of only 24 hours.  This helps create that feeling of FOMO which is also known as fear of missing out.  This then creates a need in the user to check out these videos before they disappear.   

Using Instagram stories to feature your customer testimonials is a great way to expand your reach and help potential buyers make informed purchasing decisions.  Not to mention, people love seeing what people are buying and enjoying. The above example from  Inkbox does a great job of displaying their reviews where customers are already present.

Use IGTV for video testimonials and product reviews

instagram business tips

People love video.  Whether it is for entertainment or to learn something new, video marketing is where it is at.  For these purposes, you are using IGTV to share your product reviews and video testimonials.  Before making a purchase, most people will hop online and search for product review videos to help them make their purchasing decision.   Your videos can be up to an hour long in length, which leaves plenty of room to fit whatever content you need to.

So, to get started, you need to reach out to your customer base and ask them to share their thoughts on your product/service in a video.  In order to upload the video to IGTV, you need to abide by their requirments:

  • The format needs to be in MP4
  • 30 frames per second as a minimum
  • The minimum resolution is 720 pixels
  • Orientation can be vertical or horizontal
  • Minimum video length is a minute and maximum is between 10-60 minutes depending on the account size.
  • The aspect ratio for vertical should be 9:16 and 16:9 for horizontal video
  • Max file size is 650MB to 3.6GB

There are tools to help with re-formatting like Animaker (they have free and paid plans) and you can check out other re-formatting tips for IGTV here.

Use quotes from customers in a text graphic format

 instagram business tips

Pulling a quote from a customer testimonial is a great Instagram business tip.  It is an effective way to share what a satisfied buyer has to say about your product/service. If you have testimonials to use, great.  If you need them, reach out to your customer base and kindly ask them to share their thoughts and also ask for a photo.  Brand mentions and branded hashtags can also be helpful in gathering quotes.  Just be sure to reach out to the author before posting.

Once you’ve chosen a quote, use a visual app to design a quote graphic. Ready to share it on your feed?  Just make sure to mention the person’s account in the graphic and the caption.  Linking to it not only puts the spotlight on this person, it also helps to show there is a real person behind the words. P.S. if you don’t have access to a photo for your graphic, check out a free stock photo site.

Create a carousel post to feature in your Instagram feed

When sharing customer testimonials in your feed, you want to make sure you are staying in line with the overall aesthetics for your account.  Using a carousel post is a great way to do this.  Just make sure the first image is in line with the overall look and feel of your account.  The rest of the images you can set up as you wish.  Always focus on the customer and stay away from any CTA’s that push sales.

Effective Instagram business tips will help boost sales

Leveraging your customer reviews is a great way to connect with customers and further your reach.  The above tips will help you effectively use your customer reviews so you get the most out of them.





get more youtube subscribers

Six Ways To Get More Views For Your YouTube Business Channel

get more youtube subscribers


Looking to get more YouTube subscribers?  If you have a channel or are looking to start one, you need the right tactics to help build your viewership count and subscriber base. Done effectively, YouTube can help you increase sales and build up your brand.

Below are six effective ways to get more YouTube subscribers

Over 1 billion hours of video are consumed everyday on this platform and you can definitely get your share of the pie.

Put out great content

If you are not creating valuable content for viewers, all the ad spending in the world will not help you. The question now becomes, what moves the dial when it comes to great content?  One of the most highly consumed types of content falls under the category of “how-to”.

Take some time to find out what your customers are itching to know and create content around that.  One of the best places to look is in the comments section and see what people are talking about.  You can also just ask! Bottom line is that the more you consistently put out content that speaks to the needs of your audience, you are building up a community of loyal followers.  This just adds up to more and more views.

some other great content ideas include:


  • Vlogging: This is a video blog and is a great medium for sharing your daily journey and helps to build a relationship with your audience.
  • Company culture: Show off the personality of your business by giving a “behind the scenes” look at what goes on in your office.
  • Conduct an interview: Interview a thought leader.  This is a perfect way to leverage their knowledge as content for you.


Get Viewers to Subscribe

One step not to miss in your videos is to ask the viewer to subscribe.  Retaining your current customers is one of the best ways to help grow your business. Each time you release a video, you will be increasing the number of views you get.  The best way to get subscribers is to simply ask at the beginning and end of every video you post!


Image result for youtube channel subscribe


Be sure to also encourage them to turn on the notifications once they subscribe.  That way they get notified every time you upload a new video.


Put together playlists

Once you get some published videos under your belt, you need to create playlists.  According to YouTube, the brands that are performing the best are the ones that are creating twice as many playlists than the bottom 25%.  One of the reasons viewers love playlists is that they perform on auto-play.  This means they can go about doing their other business and don’t have to interrupt themselves to press play on the next video.


If your content is good enough, there is no reason why a viewer won’t continue to consume your content. Another reason playlists are important is because they can hep with your search engine rankings since it affords you another place to use your target keywords. So, gather up your best content and start putting together some playlists!


Make sure your videos are shareable

For all the hard work you are putting into your videos, one thing can really sabotage your efforts.  Not enabling the embed feature.  This allows viewers to share your content on their websites and blogs.  This is super important to your marketing efforts since this is a very effective way of reaching new audiences and getting more views.

Image result for youtube embed options


Promote Videos In Your End Screen

The more videos someone watches, the higher the chances are that they will subscribe to your channel.  This is where YouTube’s end screen feature comes in.  This is a frame that appears at the end of your video that promotes another video of yours.  Make sure to allow for 10 seconds of time at the end of your videos for this.


Promote Promote Promote

If you are on YouTube, you should of course be on other social media channels where your target audience hangs out.  Every time you upload a new video, share it on your feeds.  To save on time, set your video to upload automatically by using our social media scheduling tool.  In addition to social media, you should also embed your videos on any relevant blog posts and pages on your website.