Social media content creation is a key topic for any business looking to spread brand awareness online. Sharing content that is valuable, relevant and interesting to your audience is key to success on any social media platform. This task is not always so easy. However, there are so many places to find inspiration for your next post.
Here are 15 awesome sources for social media content creation
1. Questions from customers
Customers will always have tons of questions when it comes to your products/services. If one person is asking, there is likely plenty more wondering the same thing. Generating posts from these questions is a great way to provide answers and further open up a conversation where your audience can get involved. A fun way to address the questions is to dedicate a day to them like a #TipTuesday.
In order to generate some website traffic out of this, don’t share the complete answer in your post. Provide a link to your website and direct them to click to read the rest of the post. Bonus tip: tag the people who asked the question. They will feel the love and this will help foster a deeper connection with your audience.
2. Positive reviews and testimonials
Positive reviews are gold for your brand as social proof is everything. People trust the word of other consumers more than the brand itself. So any reviews you get on Facebook, Google, Yelp should be shared on all your social media accounts.
Now that you have these reviews, take the time to read through them. Pay close attention to what your consumers are saying, both the negative and positive. Perhaps they share something that you can address further in a blog post (which you will then share on social media).
3. See what your competitors are sharing
Being able to see what your competitors are sharing is an awesome benefit to social media. See what they are sharing and what they are saying. Pay close attention to what content is seeing the most reactions, comments, retweets etc. What type of language are they using? What are they sharing? Take notes and see how you can use what is working for them into your content strategy.
4. What is happening in your local community
If you have a brick and mortar, you have the benefit of using content right from your own backyard. Put a list together of all your local blogs and news websites. Be sure to bookmark them and also create a RSS feed.
You want to pay attention to the news that will make people feel good and warm inside. Think any special events, local charities, best restaurants, places that are opening, local teams etc.
5. World news
There is so much strange yet interesting news happening around the world. You know your audience best but you can find anything from bizarre, amazing as well as sad news. Reddit and Google News are 2 good places to seek content.
We all love Pinterest for the amazing recipes and diy tips but it is also a treasure trove of potential content ideas. Come up with your keywords and plug them into the search bar. You will no doubt come up with tons of relevant pins.
7. Google Trends
Google Trends is a super useful tool that can help you generate content ideas. With this tool you will see what is popular and trending online. Take it one step further and set up Google Alerts. Set it up for daily intervals and you won’t miss out on anything.
Videos are the hottest trend right now so you should meet people where they are at online. Head to YouTube and plug in your keywords and you will definitely find useful video content to share.
Reddit is a great place to find potential content. If you are not familiar with this site, it is a forum for anything and everything. For business purposes, head to their subreddits. You can do a search related to your industry/niche. You will find tons of trending content for inspiration.
10. Search Quora forums
Quora, if you are not familiar with it, is an question and answer forum. The benefit for businesses is that you can do a keyword search related to your niche. See what people are asking and generate content from it.
Buzzsumo has so many benefits. For content purposes, it provides you with what is the most popular content that people are sharing. Get your keywords together and do a search.
12. User generated content
User generated content (what people are saying) or UGC offers lots of content to choose from. Be sure to tag the person you are showcasing the content from..bonus for fostering a deeper connection. But ask first, some people may not want to be tagged and you don’t want anyone to feel like you violated their privacy. Here are some easy ways to find UGC:
- Comments on blog post
- Photos people share
- Customer testimonials
Twitter is another hot spot with tons of active users. Because stuff is tweeted in real time, Twitter is on the cusp of what is trending. Plug in a keyword and see what hashtags are associated with it along with topics. You can create Twitter lists so you can organize who you are following. You don’t want to miss a tweet from your favorite tweeters. From here you will naturally find inspiration for content.
14. Holidays..both national and fun
So of course you want to post a Happy Holidays and a Thank You to the veterans but you also want to consider the fun and quirky ones too. National Day Calendar or Days of the Year are two great sources for this. Think National Ice Cream Day and National Best Friend Day. Pick something that resonates with your audience.. you always have to keep them in mind. Boost engagement by asking followers to post a related photo. You can also come up with a branded #hashtag for it.
Speaking of hashtags, tons of content potential here. You can come up with your own hashtags that are related to your business or you can also use some of the popular ones like #MotivationMonday to #WellnessWednesday. There are tons of ideas floating out there. You just have to do a little research. Hashtagify is a great place to start.
Coming up with exciting, relevant and interesting content on a consistent basis is not easy. The online sources mentioned above will help you find inspiration that will help you generate shareable content.