Writing posts for your business blog is a time consuming task for most. Hours spent writing and promoting your posts month after month will generate some spikes in traffic, but that then slows down until your next post goes up. But what if you can keep that buzz going? You can, by re-purposing your content. When you turn your blog postings into different formats, you are increasing your reach with each “new piece” of content you come up with. Let’s get started with how you can begin re-purposing your content.
Here are seven ways you can re-purpose your blog content for increased reach.
1. Turn your blog post into a podcast
Turning your blog post into a podcast is one of the simplest ways to gain more reach for your content. Anchor.fm is a free tool that makes it super easy to convert your blog post into a podcast. Now people can listen to your content on the go.
Now that you have a podcast recorded, you can submit it to podcast directories like Google Play, Spotify, SoundCloud and iTunes. With Anchor, you can also turn your audio into video and share it on social media, now you have just expanded your reach even more.
2. Turn your content into slides
Converting your content into a slideshow is an easy way to extend the life of your content. Use tools like PowerPoint or Google Drive to create a slide deck. Here are some forms of content that would be easy to turn into a slide deck:
- Interesting statistics
- Meaningful quotes
- Actionable advice
Once you have a slide deck put together, you should share it on SlideShare.net. They have over 50 million visitors per month and are the top presentation site online. The cool part about this site is that you can also upload your post as an infographic, a pdf as well as embedded YouTube Videos. If you are not savvy enough to create all this, you can check out Fiverr to hire a freelancer to create them for you.
3. Put your content into an infographic
Infographics are very popular due to their visual nature. They do great in terms of shares on Pinterest providing you lots of value. You can also distribute your infographic on different directories which results in more reach and potential backlinks.
4. Create a Pinterest instructographic
People are visual. It is just a fact. For this reason, turning your content into different visual formats is smart to do. Instructographics like the infographic, is more of a how-to with graphics. Pinterest is the best place for this type of content to thrive since it is both visual and actionable.
5. Do a Facebook Live video
Video is one of the top ways to share content online..hands down. So choose your best blog posts and do a live video where you discuss it. Now you are not reading every word of your post, you want to talk about what inspired you to write it. Discuss some of the key points and you have a new form of content to promote and this can literally be done in under 15 minutes. Bonus with this live video is that you get the added benefit of engaging with your readers at the same time. In addition, you will also drive traffic back to your blog.
6. Update old posts and republish them
Go through all your posts and and pull out the ones that have done really well but perhaps some details need updating. The posts you choose can be posted as a new article once you make the necessary changes. Adding some imagery and rewriting headlines are good places to start. Just be sure to note somewhere on the post that it is modified from the original and include a link to the original post.
7. Repost on Quora
Aside from promoting your content on the 4 major social networks (Facebook, Twitter, Google+ and Linkedin) Quora is another site that is great for reposting your blog posts. You can do this by plugging in your blog post as a reply to a question or you can post it to their user blog. Quora can also serve as inspiration for content as you answer questions and see what others are discussing in your niche.
Repurposing content is a great way to extend the shelf life of your posts. It benefits SEO, reach, traffic and more. One post can lead to a bunch of different pieces of content. You may even want to give thought to spin off content as you come up with blog post ideas. You just want to make sure you are focusing on adding value to the original content and you should see positive results from your efforts.