Monthly Archives: March 2019

How To Write Tweets: Five Tips For Creating More Engaging Tweets

 

If you want to know more about how to write tweets that will boost engagement, then this post is for you.  Whether you are a newbie to Twitter or you have been a part of Twitterdom for a while, the landscape of this platform is always evolving.  In order to have success with your marketing strategy, you need to not only engage consistently with your followers but you need to stay abreast of the always changing algorithms that affect what kind of content performs well.

Prior to coming up with a strategy you should

  • Analyze your Twitter account so you can get a clear understanding of past engagement.
  • See which posts have generated the most engagement for you.
  • Look to your competition and review their feed.  See what is and isn’t working for them.

Once you figure out these you are ready to revamp your Twitter strategy and show off to your audience that you know how to write tweets that excite them.

Here are five tips for how to write tweets that are more engaging

1. Use a call to action in your tweets

On Twitter, you want to be as clear as possible on the action you want your followers to take.  Whether it’s asking them for likes, retweets, comments and other engagement activities, adding in a call to action will help make it happen. Here is a great example from Dunkin Donuts.

 

Image result for using a call to action in a tweet

Providing clear direction influences the audience leading to not only increased overall engagement but more followers.

Here are some strong words to use in your CTA:

  • buy
  • enter now
  • join
  • reply
  • help
  • read
  • check
  • follow

2. Use attention grabbing visuals

As humans, we are highly visual.  So much so that visual info is retained 6x more than audio or text.  Not to mention you can expect up to five times more engagement.  Visuals like videos, clips, GIFs and images are faster at catching the eye and drawing someone’s attention in.  Because Twitter is meant for a quick message, visuals are the way to go over text.

Image result for starbucks tweet with image

Some places to get imagery:

  • Canva is a great tool for creating visuals.  Some of their service is free and they also offer a premium option.  Either way it is super simple to create your own eye catching visuals.
  • For stock photos check out sites like Pixabay or  Prexels.

3. Use video

Videos get 1.2 billion views a day on Twitter.  I guess you can say video is just one way to boost engagement of a tweet.  In fact, “Tweets with video currently see 10x more engagement than those without”.  Twitter lets you upload or directly record video files that are not longer than 30 seconds.

Image result for video tweet

There are lots of options for video including funny clips, behind the scenes, storytelling, tutorials, live interviews etc.  Creating your own video is not too hard.  Check out sites like Moovely or Animoto to create videos.

4. Share quality curated content

Driving traffic to your website or blog is always a good idea but your social media content should not just be about you.  This is where content curation comes in.  Sharing valuable and interesting content from other people on your feed is a good idea for many reasons.  Here are just a few.

  • Your feed will be more diversified and a place followers can turn to as a resource for information in your niche.
  • Curating content from the right sources within your industry can lend credibility to your feed.
  • When you mention or tag the source of your content, you are catching their attention and will encourage them to tag you or retweet your content.  This will not only help set a foundation for a relationship with the source but will also send more traffic, new readers and potential customers to your site.
  • Coming up with interesting content on a consistent basis is hard.  Curated content will help fill in the gaps.

5. Always share links

Adding a link to your tweet is very effective at boosting engagement.  So much so that  92% of all interactions on Twitter are link clicks.  Links, however, can sometimes be long so you want to be sure to shorten them using something like bit.ly.   Just be sure you check the links to make sure they go to the right page and are not broken.

Best practices for social media content mix

Not all tweets are created equal.  You want to share the right mix of content that your audience will enjoy and find value in.  Here is what you should shoot for.

  • 5 tweets of curated content: Content from other sources but relevant and valuable to your audience.
  • 3 tweets of content created by you: This can be promotional, but keep it relevant to your audience.
  • 2 tweets of personal content: This content can be personal or something entertaining.

Final thoughts

Marketing on Twitter is always changing and in order to have success on this popular platform, you need to have the right strategies. Knowing how to write tweets that will boost engagement and catch your followers attention is the end goal and the above tips will help you get there.

 

Five Tips For Better Instagram Product Photos

 

The Instagram product photos you share is key in determining the types of sales numbers you will see as well as the level of engagement you will see from your followers.  This is especially true if you are using shoppable Instagram posts and Instagram stories to help drive sales.

 

To give you a basic breakdown, shoppable posts means your followers can click on your image and be taken to the product page on your website to make a purchase.  This is the same with Stories, you can just click while you are viewing a story and purchase the item you want. 

 

Consumers are eating all this up with 60% of users discovering products on Instagram.  With so many people looking to this platform to make purchasing decisions, it is crucial that the Instagram product photos you share showcase your products in the best way possible.

 

Here are five tips that will help you create better Instagram product photos

 

1. Come up with your own visual style

Instagram is a visual marketing platform, so it is essential that you know your brand and that your brand’s personality shines through in every photo you share.  Give thought to the theme you want your Instagram feed to have.  This means looking deeper at details like your logo, color patterns and type style.  This will be your inspiration for your photography, and ultimately, the look of your Instagram photos.

 

Here are some things to keep in mind when coming up with your own visual style:

 

  • Filters & Lighting– Instagram feeds that keep their lighting consistent will have a more professional and polished look.  If you start mixing lighting styles (bright vs. dark/grainy) your feed won’t look pulled together.

 

  • Composition & Layout– This refers to how many things are in the picture.  If you are great at styling and can create a cohesive look with multiple items..great. Or you can stick to one or two things.  Either way, you want to have a consistent look.

 

  • Color Palette–  Using one specific color palette is the best way to tie your feed together.  If your business uses multiple colors (meaning more than 2 or 3) put a batch together and see what works and doesn’t work together.

 

Here is a great example of a consistent color palette and theme from @lapetitenoob.

 

 

2. Use the right photo composition techniques

 

Instagram is all about the square photo and how you arrange the visual elements in your image is what will draw your viewer’s eye to your item.

 

Here are four techniques that work well for product photography.

 

  • Rule of Thirds

This is the most common composition guideline in photography.  You divide your image into thirds and place your product where the dividing lines intersect as seen in this image.

Image result for rule of thirds image instagram

As you can see, the cup is placed right where the lines intersect drawing your eyes to it.

  • Rule of Odds

When images have an odd number of objects in them, they tend to be more appealing to the eye.  Just take a look at this image.  How different would the image look if there were only the coffee and sunglasses in it?  Something would just look off.

Image result for rule of odds image instagram

  • Negative Space

This is the area that surrounds the object in the photograph. This technique will help you put focus on the product by eliminating distractions.  The viewer’s eye will be drawn to the product.

Image result for use of negative space in product photography

  • Centered composition

This is placing your product in the center of the photo. Pretty straightforward.  You do want to avoid having a busy background with this technique.

Image result for product image instagram

3. Choose the right backdrop

 

You don’t have to shoot your product against a white backdrop to have it be center stage.  Innocent Super Smoothies shows off their bottles surrounded by the beautiful fruit that makes up their product.  So whether it’s showcasing your product in its natural environment or using a colored or textured background, the right backdrop will help your product pop and give it personality.

Image result for good backdrop examples instagram

4. Be creative with cropping

See how this shot by Alex and Ani creates the right composition by focusing in on the image of the charm while also bringing light in that helps bring out the vibrant color of the bracelet.  The result is an eye catching image.

Image result for alex and ani jewelry image instagram

 

5. Explore Different Angles

In order to produce more eye catching photography, you want to take photos from various angles.  For smaller daintier items like jewelry, you would want to take close up shots.

Image result for jewelry instagram

 

For clothing items like shirts or shoes, you can style the items and take the photo top-down like a flat lay.

Image result for clothing flatlay instagram

 

The key is to snap your product in various ways.  You will be pleasantly surprised how changing up a simple thing like the angle of your shot can give your image a whole other feeling.

Final thoughts

 

Showcasing your products with great photography is key to having a successful Instagram marketing strategy.  The above five tips will help you create better photos so that your feed stands out which will boost your click thru rate and generate more revenue.