Monthly Archives: April 2019

7 Easy and Effective Ways To Improve Your Social Media Business Profiles

 

Regardless of what social media platform your business is on, your social media business profile is one of the most important aspects of your online presence.  Your social media profile isn’t valuable to your business if no one sees or engages with it.  With that being said, there are some easy and effective ways to optimize it so that you ensure you are not only visible but worthy of engaging with.

Here are seven ways to optimize your social media business profiles for better visibility and engagement

1. Optimize your bio

 

[Photo by Kaboompics .com from Pexels]

 

The first thing people see when they come to your social media business profile is your Bio.  You only have a few seconds to grab a person’s attention and get them to follow you. This goes for every platform including Instagram, Facebook, Twitter, LinkedIn etc.  This is your opportunity to give a brief yet meaningful snapshot of who you or your company is.  Another important reason you should have a good bio is search results. The more optimized your bio is, the more traffic you will see and the more potential followers you’ll attract.

Here are the key elements to a complete and effective bio:

  • Make sure all sections are filled out-  This will help ensure that visitors get all the info they need.
  • Use a clear profile image- Keep it consistent across your active accounts.
  • Make sure any links are up to date.
  • Always include a link to your website or offer
  • Add a call to action – provide a link to your sign up page for your newsletter, latest blog post or special offers. Use a URL shortener like bitly.com.  This allows your links to be easily shared.
  • For Instagram, make sure you include some relevant keywords and hashtags so people can find you more easily.

Keep in mind that your target audience may differ depending on which social media platform you are writing your bio for. For platforms like Instagram and Twitter, you are looking to be more personal yet authentic.  For a more professional platform like LinkedIn, your a bio should be longer.  Here are the character limits for these main platforms:

  • Instagram: 150 characters
  • Twitter: 160 characters
  • LinkedIn: 2000 characters
  • Facebook: 155 characters

2. Keep your profile image consistent across all platforms

Your brand logo should be exactly the same on every one of your social media accounts.  By having the same logo, people will start to get to know you and keep you top of mind.  When it comes time to choose between your company and a competitor’s, chances are higher they will go with yours.

This goes for your social media handle too. Keep it the same across your accounts so that people can find and follow you.  You also should keep your handle as close to your brand name as possible.

3.  Make sure your profile image is the right size for each of your social media business profiles

Follow the proper image sizing for each platform you are on.  You want to make sure your images are sized properly so that they look correct on whatever type of device they are being viewed on.  Here is a list of the optimal image sizes for these major platforms.

4. Take stock in the tagging of photos

[Photo by Lisa Fotios from Pexels]

When it comes to tagging,  make sure you are not tagged in anything questionable and that you are not tagging you brand in anything questionable.  Here is a list of best practices for tagging:

  • Look into where you have been tagged
  • Confirm who can see your tagged posts and photos
  • Set up your account to have you give approval before any tagged images appear
  • Delete tags from photos and posts you don’t want to be tagged in
  • Put a restriction on who can tag you in photos

Now that you have a tagging strategy set up, you should monitor it regularly.  See what you are being tagged in and untag yourself accordingly. One thing you don’t want to do is do away with tagging altogether.  It is an important tool to use to not only have your brand show up in more places but also helps with engagement.  

5. Use the right keywords

You want people to be able to find you or your brand.  The best way to achieve this is through keywords.  If you use the right ones in your social media business profile, people will find you when they do a search.   Here are some ways to find the ideal keywords that fit your industry or niche.

Keywords Everywhere and Google Keyword Planner are two tools that can help you identify the right words and terms. Once you have found your keywords, use them in your social media profiles. Just be sure to include them in a natural way and you will see the benefits in your search engine ranking. 

6. Fill out each field

Like we mentioned above, filling each field in with useful details is important.

  • Be clear about what you or your brand does
  • State what people can expect to see if they follow you
  • Add in that CTA we mention above.

Keep in mind, platforms change.  Make sure you are checking back with each of your accounts to see if any fields have updated or been removed.

7. Make sure to use the pinned post option

When you pin a post to your profile, it will be the first thing people see.  This option is available on Twitter, Facebook, and LinkedIn.  Choose your best work to showcase here.  It could be a great blog post, an upcoming event, a special offer, a landing page you want to get eyes on…your choice. 

Final thoughts

Your social media profile is your online business card.  It is the first impression people will get of you or your brand, so make it good.  The above tips will not only help you create a nice profile to look at, but also boost your reach and engagement.

Facebook Messenger For Customer Service: Best Practices For 2019

 

Facebook Messenger for customer service is big business.  1.3 billion people are on Facebook Messenger.  Yes, we said billion.  This tells us two things. One,  the vast majority of people are communicating nowadays via some form of mobile messaging.  And two, with so many forms of communication available today, people expect swift communication.

Aside from being a super convenient way to communicate, messaging helps build brand trust and strengthens customer relations.  We know this because Facebook conducted a survey where 66% of the people stated that having the ability to send a business a message made them feel that much more confident in doing business with that brand.   With that being said, managing communications on a platform like this can have its challenges.

 

Here are best practices for helping you get the most out of Facebook messenger for customer service

 

1. Respond promptly

When a customer sends you a message on your Facebook business page via messenger, it is crucial you respond promptly.  Not necessarily within the hour but definitely within a few hours.  If you work this like a superstar, Facebook will reward you with their  Very responsive to messages badge.  In order to get this, your business page needs to do these 2 things:

  • Have a response rate of 90% or more
  • Respond in less than 15 minutes

You may be thinking, “Do I really need to do this?”  The answer is yes if you want to further the relationships with your customers and build that trust we were talking about.

Now, we know you are not sitting at a desk just waiting for messages to come through. Everyone is busy and on the go.  Facebook knows this too and they have 2 great tools to help with this.  One is their  Pages Manager App.  This will let you respond to customers when you are on the go as well as manage all the aspects for your Facebook business page.  The second tool is their Messenger greeting tool.   We aren’t always going to be available to respond right away but you want your customers to know their message is important to you.  This tool lets you set up an automated greeting when someone initiates a conversation with you for the first time.  You can also use it to set up an instant reply.  Something like “Thanks for contacting us, we will get back to you soon”.

You can also save more general replies so you don’t have to re-type a response over and over.  If your business will be closed for whatever reason, you can also set up an away message.

2. Organization is key

Customer service can go awry easily if you are a busy business.  Facebook offers the tools you need to stay organized so that your customers are happy and sales keep coming in.  They have both labels and notes that will help you stay on top of your conversations and any important details you will need to remember.  In addition to this, you can “star” messages that you need to follow up on and mark “done” on requests you have completed.

3. Set up transactions

With Messenger, people can browse your products and services and purchase them directly in the conversation.

4.  Create meaningful interactions

Creating meaningful conversations helps deepen the connection customers have with your brand.  In an effort to create these types of conversations, you want to be thoughtful of the flow of your responses and questions.  Here are some general guidelines to follow when creating a positive and beneficial shopping experience using Messenger:

  • Know your audience

Knowing who your target audience is and what their interests are will help you tailor your conversations accordingly.  Take advantage of  Facebook’s Audience Insights for this part.

  • Add a personal touch

Personalization is key to providing a more guided shopping experience for customers.  This means being mindful of how your communication plays out.  You want to be able to seamlessly assist in the process of helping them find the exact item they are looking for. Using some of the  Messenger features like quick templates, buttons or quick replies will help guide customers.

  • Evaluate your content  

Once you have a “shopping experience” set up, monitor how it is going.  See how conversations are affecting business and see where you may need to adjust the content and/or flow of the conversations so you are maximizing results for your business.

5.  Always remember this Facebook Messenger For Customer Service best practice 

“The customer is always right”.  Simple, to the point and will always apply in the world of customer service.  So instead of taking a customer’s frustration to heart, stay positive.  Hear them out and give it your best shot at understanding their plight.  Address the issue to the best of your ability and leave the defensiveness to the wayside and you will win over any unhappy customer.

Final thoughts

Customer service is a crucial part of your overall social media strategy.  There will always be a situation that arises where the steps you take to fix an issue will determine how a customer will wind up feeling about your business.  For this reason, using Facebook Messenger for customer service and incorporating these best practices will not only help create a meaningful experience but keep your customers returning.  It will also help boost sales which means more revenue for you.