Monthly Archives: January 2020

get more youtube subscribers

Six Ways To Get More Views For Your YouTube Business Channel

get more youtube subscribers

 

Looking to get more YouTube subscribers?  If you have a channel or are looking to start one, you need the right tactics to help build your viewership count and subscriber base. Done effectively, YouTube can help you increase sales and build up your brand.

Below are six effective ways to get more YouTube subscribers

Over 1 billion hours of video are consumed everyday on this platform and you can definitely get your share of the pie.

Put out great content

If you are not creating valuable content for viewers, all the ad spending in the world will not help you. The question now becomes, what moves the dial when it comes to great content?  One of the most highly consumed types of content falls under the category of “how-to”.

Take some time to find out what your customers are itching to know and create content around that.  One of the best places to look is in the comments section and see what people are talking about.  You can also just ask! Bottom line is that the more you consistently put out content that speaks to the needs of your audience, you are building up a community of loyal followers.  This just adds up to more and more views.

some other great content ideas include:

 

  • Vlogging: This is a video blog and is a great medium for sharing your daily journey and helps to build a relationship with your audience.
  • Company culture: Show off the personality of your business by giving a “behind the scenes” look at what goes on in your office.
  • Conduct an interview: Interview a thought leader.  This is a perfect way to leverage their knowledge as content for you.

 

Get Viewers to Subscribe

One step not to miss in your videos is to ask the viewer to subscribe.  Retaining your current customers is one of the best ways to help grow your business. Each time you release a video, you will be increasing the number of views you get.  The best way to get subscribers is to simply ask at the beginning and end of every video you post!

 

Image result for youtube channel subscribe

 

Be sure to also encourage them to turn on the notifications once they subscribe.  That way they get notified every time you upload a new video.

 

Put together playlists

Once you get some published videos under your belt, you need to create playlists.  According to YouTube, the brands that are performing the best are the ones that are creating twice as many playlists than the bottom 25%.  One of the reasons viewers love playlists is that they perform on auto-play.  This means they can go about doing their other business and don’t have to interrupt themselves to press play on the next video.

 

If your content is good enough, there is no reason why a viewer won’t continue to consume your content. Another reason playlists are important is because they can hep with your search engine rankings since it affords you another place to use your target keywords. So, gather up your best content and start putting together some playlists!

 

Make sure your videos are shareable

For all the hard work you are putting into your videos, one thing can really sabotage your efforts.  Not enabling the embed feature.  This allows viewers to share your content on their websites and blogs.  This is super important to your marketing efforts since this is a very effective way of reaching new audiences and getting more views.

Image result for youtube embed options

 

Promote Videos In Your End Screen

The more videos someone watches, the higher the chances are that they will subscribe to your channel.  This is where YouTube’s end screen feature comes in.  This is a frame that appears at the end of your video that promotes another video of yours.  Make sure to allow for 10 seconds of time at the end of your videos for this.

 

Promote Promote Promote

If you are on YouTube, you should of course be on other social media channels where your target audience hangs out.  Every time you upload a new video, share it on your feeds.  To save on time, set your video to upload automatically by using our social media scheduling tool.  In addition to social media, you should also embed your videos on any relevant blog posts and pages on your website.

 

 

 

Five Must Do Instagram Marketing Tips For 2020

instagram marketing tips

 

You need to have the right Instagram marketing tips if you are looking to grow your brand on this platform in 2020.  Instagram marketing has made a major shift towards visuals and your business needs to jump on the bandwagon if they haven’t already.   Just to give you an idea, there are over $25 million businesses on Instagram as I write this.  So there is no better time to make sure your business is getting a piece of the pie.

 

Below are five must do Instagram marketing tips for 2020

 

Get comfortable with using Instagram Stories

 

Instagram used to be all about beautiful images.  Fast forward to now and the platform is evolving with new features all the time.  Instagram stories was released in 2016 and has really taken over as the most popular feature of this platform.  With over 500 million viewers daily, people love using stories as a way to keep up to date on not only family and friends but their favorite celebrities and influencers.

Stories are short clips of video that stay up for 24 hours and then they are deleted.  A great thing about stories is that you can see everything from what products someone is using to where they are eating.

Here are some ideas for your next story:

How-To’s and Tutorials:

Stories are set up in a sequential format.  This format makes it a perfect way to share any step-by-step for any how-to style content.  Think recipes, beauty tutorials and more.  It should just be bite-sized educational content.  You don’t want 50 slides of content.

Sharing User Generated Content (UGC):

When a follower tags your brand, take advantage of it.  Share it on stories.  It serves not only as content but will also help build brand loyalty by giving a shout out to your customers.

Behind-the-Scenes Stories:

Throwing an event, attending a cool party or going to an industry conference?  Stories is the place to take your followers along for the ride.

Time-Sensitive Offers and Promos:

If you have an e-commerce or brick-and-mortar store, stories is just the spot to share any promos or deals you have going on.

Special Announcements:

You can get creative with this format by sharing clues as to what your announcement is.  Start off with a vague image/post with little context and build up to your final clip where you make your special announcement.

 

Use Instagram shopping

 

instagram marketing tips [Photo by bruce mars from Pexels]

 

If you are selling any product, this Instagram marketing tip is for you.  You need to be using Instagram’s shopping features.  Shoppers are using Instagram to not only shop their favorite brands but also to find new products.  Features like product tagging and product stickers have racked up over a  130 million taps each month.  Now that the new Instagram checkout feature is available, you can purchase directly within Instagram and never have to leave the app!

 

Long form video content with IGTV 

 

Video is where it is at.  The future of Instagram is moving in that direction and IGTV is really driving great results for businesses.  One of the best features of doing videos on IGTV as opposed to stories is the lifespan.  These videos stay up for as long as you want, which makes them perfect for putting together video series.

People have the opportunity to browse and find video content that may interest them in that moment which makes for deeper engagement.  In order to take advantage of this trend, you want to create a theme and style that you stick to so that your audience knows what to expect.  For example, if you are a beauty blogger, you could create content that spans everything from healthy food recipes to shopping tips.  The key part is to give thought to what your audience wants to see more of from you and what they want to learn.  That is the best way to serve them while building brand affinity.

Furthermore, don’t worry too much about thinking your videos need to be super professional.  There are apps like LumaFusion and InShot that will have your videos looking like they were edited by a pro.

 

User-Generated Content on Feeds and Stories

 

If you are looking to grow your brand online, you need to look into using user-generated content (UGC). User generated content is the online form of a word-of-mouth recommendation which is pretty much gold for your business.  Over half of consumers put their trust in UGC over any other types of marketing.  So if you want to give a boost to your brand loyalty or sales, this is a great and affordable way to do it.

What you share for UGC can range from someone tagging your product, positive reviews, user generated images of consumers using your product etc.

 

Try out Instagram ads

 

instagram marketing tips[Photo by Dominika Roseclay from Pexels]

 

When people hear the word advertising, they want to shy away from it.  Every business wants to save as much as possible but advertising on a platform like Instagram does make sense.  Over two million businesses currently run ads and of that number, approximately 96% says they will continue to do so.

Here are just some of the ways you can further hone in on your target audience:

  • Location: State, city, country etc.
  • Demographics: Age, gender, and language
  • Interests: This could be apps they use and accounts they follow.
  • Behaviors: What are they consuming both on Instagram and off.