Whether your business is new to social media or it is a veteran, what your business shares on any platform is key to the success of any social media marketing strategy. In order to establish an effective social media business page, you not only need to know to what to post but what not to post.
Below are 10 things your business should never share on social media
1. Content that is offensive
If there is a chance you can offend someone with your post, don’t post it. Anything related to racial slurs, crude jokes, graphic images, anything that would offend either gender, should be avoided. You may think the controversy is worth it, but it is not. You can cause irreparable harm to your brand.
2. Unattributed content
Any form of content that you post without attribution ( i.e. images, quotes, or original ideas) can cause issues for your business. Copyright infringement is serious and can lead to legal action. Whether you think it is something you can get away with or not, it is just not worth it.
3. Content that has not been fact checked
If you have come across a juicy article that is controversial or sensational, take a moment to check on its validity. It could be inaccurate or even a scam. Posting something like this can make your business come across as not caring enough to fact check. This goes for any link sharing too. Always click on any links you plan on sharing.
4. Over posting
People follow your business page because they want to stay up to date on your product and/or services. They want to be informed about deals and offers, events and other related news. With that being said, you can overload your followers with too much content. You want to give your followers time to digest your posts before hitting them with more content. For this reason it is key to have some sort of posting schedule in place. Take time out to choose your content and spread it out over the right intervals. Check in with your analytics to see when you are seeing the most traffic so you post at the right times.
5. Posting misleading information
Social media is very competitive when it comes to businesses. You may be tempted to exaggerate a headline just to earn some clicks or post info about a competitor that is not true, but don’t. In order to build a trustworthy brand, you need to post info that is useful, relevant, and adds value to your business page. Honesty is always the best policy.
6. Negative posts about customers
If you have an angry customer coming at you on social media, you may be tempted to engage in confrontational comments, but don’t. Take this as an opportunity to showcase your great customer service skills. Treat them politely and professionally and you just may win them over. Always remember that in business “the customer is always right”. Not to mention the way you conduct yourself online is a direct reflection of not only your level of professionalism but your overall business attitude.
7. Political or religious posts
Posting anything related to politics and religion is always a no no. Any possibility that it may turn out bad is not worth it for your brand.
8. Not proofreading content
Many people’s hair stands on end when people use grammar and punctuation incorrectly. Not to mention misspelled words. Not only does it come across as very unprofessional, but it also indicates a lack of caring on your part. If you are not properly handling your business page, how equipped are you to handle them as a customer? A great way to avoid all this is to have a proofreader give you a thumbs up when your content is up to snuff for posting.
9. Posting too much promotional content
The purpose of social media for businesses is to help boost brand awareness, increase influence and develop strong customer relationships. For this reason, you should follow the 80/20 rule. 80% should be content that is valuable and informative while 20% should be promotional. And when we say promotional, it should be newsworthy for the follower. For example, a product launch, a great sale, a new location opening etc.
10. Irrelevant Content
On social media, there is a fine balance when it comes to the content you share. You want to be serious without being too serious and you also want to have some fun with it. A great way to add in some humor and personality to your page is by designating a time for it so people know to expect it. Doing something like a “Friday Fun” theme gives you the opportunity to share your brand’s humorous side. Keep in mind though, you want the majority of the content you share to be business related. Just be sure that whatever you share will be enjoyed by your audience. Only you know them best.
The content your business shares on social media can either be a win for your business or damage its reputation. Stay away from posting the above and you will be one step ahead of the competition. A great rule of thumb to go by is to always ask yourself if what you are about to share will be enjoyed and valued by your followers. Only you know them best.