Your contact marketing strategy strategy is key to your online success.  After some time, you may feel yours needs some refreshing.  In an effort to boost your impact, there are definitely ways to change your strategy up.

Below are 11 ways to freshen up your content marketing strategy.

If you are not using video content, you are way behind the eight ball.  Video is the biggest trend and will continue to be as we move into 2019.  Video gives brands the chance to get their message across in a simple and quick way while maximizing exposure.  Here are some ideas for your next video:

  • Take a look at any of your blog posts or other content that has seen some nice engagement and create a video around it.
  • Give an overview of your company.
  • Announce special events and promotions.
  • Product demos.
  • How-to videos.
  • Customer testimonials.

2. Post content that builds trust

Trust and credibility are key for your brand in today’s economy.  The way people see your brand will have a direct effect on the success of your business.  So when it comes to your content marketing, one of your main goals is to build up customer relations.  If people trust your brand, you have a much higher chance of them purchasing from you.

3. Update the pages on your website

If you have not reviewed your website in a while, take the time to do so.  As you go through it, you may find text that is outdated or other elements that no longer serve your site.  You want to make sure your most important pages have content that appeals directly to your audience.  You also want to make sure that you have social share buttons.  Make it easy for visitors to share your stuff on their social media accounts.

4. Removing pages

While you are changing out text, also keep an eye out for any duplicate content and anything else that can affect your website’s SEO. This could be a guest post that has been published to another site or any identical pages.

5. Consider Email Marketing

Email marketing is a great way to keep your customers informed about company news, special promotions, new products and more.  This is also a good time to consider throwing in a request for a testimonial.  Social proof is everything today and is great for boosting business.

6. Reevaluate Your Keywords

The keywords you use are meant to boost your page’s search engine rankings. If you are not using keywords correctly, your content marketing strategy will suffer.   Take a look that the most important pages on your website and make sure that they are using relevant keywords.  There are tools like  Ahrefs, and Google keyword planner which allow you to search topics and see how often people are searching for them as well as any other relevan keywords people are also searching for. By doing this, you will be able to come up with more targeted content.

7. Focus on Your Brand Identity

In today’s economy, your business needs to have an identity tied to it.  It is how your customers build a deeper connection with your business.  Here are some elements to think about when cultivating a brand identity:

  • Your mission and values.
  • Your brand personality.
  • Your unique positioning.
  • Your brand voice.

8. Ask for feedback

Feedback from your audience is essential in keeping your audience engaged.  By asking for their opinion, you will continually have an idea of what your customers want to see along with how their needs change as time goes on. Here are some ways to elicit feedback from your audience:

  1. Email
  2. Website comments
  3. Contact/feedback form
  4. Social media poll
  5. Website chat

9. Employee Advocacy Programs

Nowadays, consumers are looking for brands to be more authentic and transparent.  They not only want to connect with the brand on social media but they also are wanting a more personal connection.  For this reason, brands are turning their focus to employee advocacy.  With this strategy, you are encouraging employees to advocate on behalf of your brand by sharing both branded and relevant third-party content on social media.  This not only helps the company boost its network but also helps employees build up their own personal brands.  Furthermore, By having someone already on the payroll promoting your brand, you are able to save on marketing while seeing a greater return.

10. Influencer Marketing

Influencer marketing has grown more and more in popularity.  This is largely due in part to the social proof it provides.  People just simply trust a company more if it has been endorsed by someone else, regardless of whether they know them.

Keep in mind that when choosing an influencer, you want to not only look at the number of followers but the level of engagement they see from their followers.  BuzzSumo is a very helpful tool that can help you analyze and determine who the key people are in your niche.

11. Create Infographics

People are visual and they are able to better retain information contained in an image or video.  This is where infographics come in.  Infographics are the perfect tool for gathering data into an easy-to-follow format that is not only visually appealing but also persuasive.

Final thoughts

A successful content marketing strategy requires you to analyze it and refresh it as the needs of your audience and website change.   The above tips will help freshen up your current content strategy and help boost overall engagement and brand awareness.

 

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