Monthly Archives: August 2018

Create More Shareable Content With These Seven Tips

Producing shareable content is a great way to not only expand your reach but further establish your brand.  The key is to post content that resonates with your audience enough for them to want to share it.  How do you do this?  We are here to help.

Below are 7 tips to help you create shareable content.

1. Research your competitors

One of the easiest ways to come up with shareable content is to look at what is working for your competitors.  See what type of content is generating the most engagement and you have a good idea of what your audience will respond to.

Here are some tips for how to research your competitors on social media:

  1. Come up with a list of your top competitors and the platforms you both have a presence on.  Being on the same platforms means you are competing so you want to try and make the audience see you as the more trusted option to follow.
  2. Go back 6 months and see what content they are publishing.  Are they publishing blogs, vlogs, live content, video?  Next you want to see which is generating the most engagement.  Are their Facebook videos or Instagram stories boosting engagement with their audience?  Have this serve as inspiration for creating your own content.

2. Keep Your Content Simple

People are moving quickly through the day and they need to be able to easily digest the content you share.  This can be achieved by formulating an introduction that tells the reader what problem you are addressing and the best way to handle it.  You then want to list a few bullet points that summarize what they are going to learn from your post.   This allows the reader to know right away whether this post is something they will benefit from reading.

Another way to make your content more easily digestible is to break it up.  Here are some examples:

  • Keep your paragraphs to only a few sentences.
  • Use headers throughout.
  • Turn your content into an infographic.

3. Following trending topics

There are tons of ideas to take advantage of if you follow what is trending in the news.   Google Trends is a great tool for finding out what is trending online for any given day.  Sift through it and see what might fit as content for you.  Also, you should set up keywords with  Google Alerts.  They will send you emails with any articles that are relevant to them.  Facebook is another great place to find trending news.  You see it on the right of your feed.  Check it often and see what you can share that would be a good tie in for your audience.

4. Do keyword research

They key to sharing successful content is knowing what type of content your audience wants to read.  This is found out through keyword research.  For this you need to use tools like Google keyword planner and Ahrefs (there are a ton of others). When you search your topics you will be able to see how often people are searching for them and what other keywords people are also searching for. All this will help you come up with more targeted content.

5. Turn content into shareable images and video

When it comes to video, it is one of the most popular activities online.  People love watching videos.  Furthermore, people are visual.  So content with an image attached to it are what works for people.  Here are some tips:

  • Look at the headline of your content and put it on a related image.
  • Go through your content and look for snippets of information that can be turned into a video or an image.
  • If you have any content that is robust with details, consider turning those details into a handy infographic.

6. Post inspirational content

Content that makes people feel great is another thing to strive for when it comes to what you are sharing.   Take some time to go through your content and see if you have some inspirational quotes you can pull out.  Create images with your quotes and share away.  Canva can help out with this if you do not have a graphic designer on the books.

 7. Have sharing buttons in prominent places

You need to make it easy for people to easily share your content.  This is where share buttons come into play.  It allows your audience to easily click and share your content with their followers.  A popular place to place share buttons is along the left side as seen here.  You can also make them follow the reader as they scroll.

Image result for share buttons on left side

Final  thoughts

Coming up with content that resonates with your audience enough for them to share it is the goal of content marketing.  With that being said, it is not easy to consistently come up with great content.  The above tips will help you get started and get you on the track of establishing your brand as a trusted voice.

10 Small Business Tips To Help Grow Your Instagram Following

Instagram is a powerhouse in the marketing world. Large companies like Nike, Ebay, Starbucks and more are dominating the platform. When you are a big, well known company with an established following, its simple to to achieve results.  But if you are a small business, achieving this takes time and hard work.

The value of Instagram is not just reserved for the big guys.  They make a point of giving small businesses a chance to compete with the enterprise size companies. For this reason, if you are not using Instagram as a part of your marketing arsenal, you are definitely missing out on a ton of  opportunities.

Below are 10 small business tips and strategies on how to increase your visibility and engagement on Instagram.

1. Make sure your account is set up correctly from the get go

The first step in setting up your Instagram account correctly, is to link all your social media accounts together.  Next, take the opportunity to promote your new Instagram account to your other followers.  Your other social media accounts will receive any new posts you make to Instagram.

When setting up your account, be sure to add a bio to your profile link as well as your website url.  Your bio should be about your company without being dull.  You should also add additional contact info that includes a clickable URL.  Instagram only allows one of these.  Any additional ones you want to include can just be added to your bio as unclickable.  Be sure to shorten them by using something like Bitly.   This will allow you to more easily track the traffic coming from Instagram.

2. Pay attention and respond to comments

As you begin posting to Instagram, make sure you are monitoring your comments.  This is where small businesses tend to make a mistake. You should respond whenever a question has been asked or any other statement or request has been made.  Timing is key, so be sure you respond within 24 hours, wait past that and you risk losing future interaction as well as followers.

3. Look into collaborating with an influencer

Linking up with an influencer is a great way to quickly boost your following on Instagram, especially if you are just starting out.  With this type of marketing you will have access to people that have a well-established following and in turn you will gain exposure to their followers.

In previous times, this type of marketing was reserved for the big hitters with large budgets.  Social media has flipped the tables and now anyone can be an influencer with thousands of followers.

Begin by identifying who these people are in your market and scope out their Instagram account.  You should be looking for level of engagement (not just the number of followers) amongst their followers (likes and comments).  Someone can have a lot of followers, but if you are not seeing much engagement, it is not the right fit.  When you find the right fit, storm up some ideas before contacting them about collaborating together.  Two typical options are to do a contest or sponsored post.  The influencer may also come to the table with some ideas. Remember they know their audience best and what they would respond to.

4. Be sure you are correctly using hashtags

Hashtags are where it’s at when it comes to exposing your content to a larger audience and helping your business get found.  The key is to make sure you are using the proper hashtags. Some businesses make the mistake of making up random hashtags that people are not searching for.

The answer is to find those hashtags that are trending or popular and build your post around that.  If you do this, your images have a much larger chance of being noticed.  The only thing to watch out for is relevancy.  The trendy hashtags may not be relevant to what you are posting.  In order to avoid this, you can use website like Websta to view what is currently popular but not necessarily trending. You will also be able to see more broad and generic hashtags that may be easier to use for your Instagram posts that don’t have a theme.

The number of hashtags you use is also an important factor.  With Instagram, using the max allowable amount of 30 hashtags seems to be the sweet spot.

5. Create more videos

Video marketing is on the rise at a rapid pace and is very important for small businesses.  If you are not already incorporating video into your Instagram strategy, now is the time.

Instagram Stories and live videos is the direction Instagram is moving in. The great thing about using Instagram video is that it’s very user friendly and requires little production since each video has a one minute time limit.  So grab your phone and get creative.

6. Look into using Instagram ads

Spending dollars on advertising can be tough for small businesses, especially when it comes to social media.  Instagram Ads is great for small businesses since it’s very affordable.  If you are already advertising with Facebook, the setup is easy since they are built into the same platform. With that being said, you will want to create images that are just for Instagram Ads instead of using the same ones you do for Facebook.  This is because of the difference in how each platform displays images.

7. Share other people’s content

Growing your audience on social media should be a top priority for any small business.  In an effort to boost your reach and level of engagement, you need to build connections with other people.  If you come across something share worthy, re-posting it is a great way to get some momentum going.

Since Instagram does not have a built in feature where you can just share something posted by someone, you need to use a third party app.

8. Host An Instagram Contest

People love free stuff and hosting an Instagram contest is a great way to boost engagement with current followers and potential ones.  In order to get the best results possible, you want to follow some guidelines:

  • Come up with a theme.  A photo caption contest, selfie contest etc
  • Create a custom hashtag.
  • Have people tag a friend to enter.  Your contest will get in front of that many more eyes.
  • Begin promoting the contest at least a week before to build anticipation.
  • Think about collaborating with other companies or influencers to get even more reach.

9. Look to your competitor’s followers

Two important things that identify an engaged Instagram follower are that they have an interest in your niche and that they like the content you are posting.

If someone is following a competitor, there is a good chance you can get them to follow you.  It is all about the content from this point forward.   Put together a list of your top competitors.  Go through each and make sure they have an active account with followers who are engaging with them. Throw them into a spreadsheet for easier tracking.  Next, go one by one through them and follow 50+ of their followers.  You will probably get some to follow you but the work doesn’t stop there, you need them to engage with you.  Here are some ways to do that:

  1. Follow them back
  2. Like their images
  3. Leave a comment on their images

10. Offer Exclusive or Limited-Time Promos

Once again, people love discounts and other offers. If your business is about to come out with a new line of products or you have one that sells really well, doing a limited time promotion can be a great way to boost sales.

Final thoughts

Building a loyal and dedicated following on Instagram will not occur overnight. With that being said, Instagram users love to engage and be active.  Once your account gains some traction, you will certainly start to see it grow organically.