Monthly Archives: November 2018

Six Ways To Boost Engagement With Instagram Stories In 2019

With over 400 million active users on a daily basis, Instagram Stories is one of the best ways to boost engagement on Instagram.  Lets face it, since this feature has launched, I definitely find myself looking at who has a little circle at the top before I go scrolling through my feed.  That spells something huge for brands.  So let’s dive right in and talk about what things you can be doing now to create even more engagement with your stories.

Here are six ways to boost engagement with Instagram stories in 2019.

1. Polls, Swipe Meter And Questions

Instagram is always coming out with new ways to help make stories more engaging.  They have launched the ability to ask questions with their “ask me anything” feature, you can now conduct polls to get your audience’s opinion on a number of things and their swipe meter which lets you survey your audience and ask them their thoughts on something.  These features really help boost interaction with your followers while giving you ideas for future content.

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2. Swipe Up Feature

Have 10k followers or more?  You are in luck because you have access to the “swipe up” feature where you can direct your audience to see more of your content.  If you have not reached the  10k follower mark, get tips for how to boost your Instagram following.

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3. Share your post in a story

Instagram’s “Add to story” feature allows you to share an Instagram post within your story.  As a follower views your story, they are able to tap on the post preview which will take them to your actual post where they can interact with it further by liking, sharing and commenting.

By sharing a post in your Instagram story, you are not only putting a spotlight on your own post but you can also share the posts of other people.  This is great for sharing (UGC) user-generated content from your followers.  Just be sure to add @ mention for their profile so they get a notification.

4.  Repeat your CTA with overlay text

If you add a CTA to your story, it is automatically added to the bottom of the screen where people may miss it.  Use text overlay and add it in nice big lettering across the image so people will definitely see it.

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Give thought to not only the words you use but also the color of the text and the size of the letters.  This can greatly affect whether someone takes action.

5. Use location, hashtags, GIFs and mentions

Add more details to your video stories by tagging who you are with by using @mention, where you are and adding hashtags/GIFs.  When you add your location to your story, you are not only letting people know where you are but you are extending your reach to the people who search for that location.  Hashtags perform a similar task for you.  When people search for the hashtag you added, your story will come up for them extending your reach once again.  All this adds up to more engagement and more followers.

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6. Go Live

Going Live on stories is great for increasing engagement with your followers as you can chat with fans personally and in real time .  We all know the algorithm issues with Instagram and Facebook and how organic reach has greatly diminished.  Well this is an easy way to help navigate those waters and get seen.

When you go live with stories, it is placed along with the regular stories at the top of the feed screen.  Your live video also gets the benefit of being placed at the front of the storyline and with autoplay, you will most likely be getting views.  These live stories are also highlighted which provides a sense of urgency to tune in and watch.  Furthermore, once you are live, your followers will get a notification which lends itself to them clicking on your story and tuning in.

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Final thoughts

Instagram is one of the most popular social media platforms for businesses to be on.  Their introduction of stories has skyrocketed its popularity and the momentum keeps going up.  As Instagram adds new features to its stories, so comes the opportunity for businesses to take advantage of them.  The above tips will help you maximize your “stories” strategy by not only increasing engagement levels but extending reach and boosting brand loyalty.

 

 

 

Your contact marketing strategy strategy is key to your online success.  After some time, you may feel yours needs some refreshing.  In an effort to boost your impact, there are definitely ways to change your strategy up.

Below are 11 ways to freshen up your content marketing strategy.

If you are not using video content, you are way behind the eight ball.  Video is the biggest trend and will continue to be as we move into 2019.  Video gives brands the chance to get their message across in a simple and quick way while maximizing exposure.  Here are some ideas for your next video:

  • Take a look at any of your blog posts or other content that has seen some nice engagement and create a video around it.
  • Give an overview of your company.
  • Announce special events and promotions.
  • Product demos.
  • How-to videos.
  • Customer testimonials.

2. Post content that builds trust

Trust and credibility are key for your brand in today’s economy.  The way people see your brand will have a direct effect on the success of your business.  So when it comes to your content marketing, one of your main goals is to build up customer relations.  If people trust your brand, you have a much higher chance of them purchasing from you.

3. Update the pages on your website

If you have not reviewed your website in a while, take the time to do so.  As you go through it, you may find text that is outdated or other elements that no longer serve your site.  You want to make sure your most important pages have content that appeals directly to your audience.  You also want to make sure that you have social share buttons.  Make it easy for visitors to share your stuff on their social media accounts.

4. Removing pages

While you are changing out text, also keep an eye out for any duplicate content and anything else that can affect your website’s SEO. This could be a guest post that has been published to another site or any identical pages.

5. Consider Email Marketing

Email marketing is a great way to keep your customers informed about company news, special promotions, new products and more.  This is also a good time to consider throwing in a request for a testimonial.  Social proof is everything today and is great for boosting business.

6. Reevaluate Your Keywords

The keywords you use are meant to boost your page’s search engine rankings. If you are not using keywords correctly, your content marketing strategy will suffer.   Take a look that the most important pages on your website and make sure that they are using relevant keywords.  There are tools like  Ahrefs, and Google keyword planner which allow you to search topics and see how often people are searching for them as well as any other relevan keywords people are also searching for. By doing this, you will be able to come up with more targeted content.

7. Focus on Your Brand Identity

In today’s economy, your business needs to have an identity tied to it.  It is how your customers build a deeper connection with your business.  Here are some elements to think about when cultivating a brand identity:

  • Your mission and values.
  • Your brand personality.
  • Your unique positioning.
  • Your brand voice.

8. Ask for feedback

Feedback from your audience is essential in keeping your audience engaged.  By asking for their opinion, you will continually have an idea of what your customers want to see along with how their needs change as time goes on. Here are some ways to elicit feedback from your audience:

  1. Email
  2. Website comments
  3. Contact/feedback form
  4. Social media poll
  5. Website chat

9. Employee Advocacy Programs

Nowadays, consumers are looking for brands to be more authentic and transparent.  They not only want to connect with the brand on social media but they also are wanting a more personal connection.  For this reason, brands are turning their focus to employee advocacy.  With this strategy, you are encouraging employees to advocate on behalf of your brand by sharing both branded and relevant third-party content on social media.  This not only helps the company boost its network but also helps employees build up their own personal brands.  Furthermore, By having someone already on the payroll promoting your brand, you are able to save on marketing while seeing a greater return.

10. Influencer Marketing

Influencer marketing has grown more and more in popularity.  This is largely due in part to the social proof it provides.  People just simply trust a company more if it has been endorsed by someone else, regardless of whether they know them.

Keep in mind that when choosing an influencer, you want to not only look at the number of followers but the level of engagement they see from their followers.  BuzzSumo is a very helpful tool that can help you analyze and determine who the key people are in your niche.

11. Create Infographics

People are visual and they are able to better retain information contained in an image or video.  This is where infographics come in.  Infographics are the perfect tool for gathering data into an easy-to-follow format that is not only visually appealing but also persuasive.

Final thoughts

A successful content marketing strategy requires you to analyze it and refresh it as the needs of your audience and website change.   The above tips will help freshen up your current content strategy and help boost overall engagement and brand awareness.