Social media is constantly evolving and with that comes new ideas and trends. As we get closer to 2019, it is time to take stock in what businesses can expect in the year to come on the social media front. As in the past few years, there are trends that are just starting out and expected to become bigger in the new year as well trends that are big and we can expect their popularity to continue to soar.
1. Social listening
As we enter 2019, Social listening (monitoring the internet for mentions of your brand or any other relevant keywords) is expected to move more towards being used for both selling and lead generation. Currently businesses are using it mostly for maintaining their reputation as well as for customer service. Businesses are seeing that they can really hone in on those people that are looking for their exact product or service. With social media being as saturated as it is, we all know how key it is that you are reaching your exact target audience.
People use social media to ask questions, vent frustrations as well as share ideas and recommendations. Social listening helps you tap into this and is an area that will continue to evolve to include new possibilities. Start 2019 on the right foot and check out these tools.
2. Going live
As you have read in every other social media marketing article, video marketing is huge and will continue to get even bigger. Live video, in particular, is really starting to take off. The trend is on Facebook with their Facebook Live feature as well as Instagram Live. Live video gives your brand not only increased exposure but it helps foster a stronger connection with your followers.
When a brand goes live, you are not only creating an authentic experience with your audience but there is also the ephemeral factor of it. You are boosting your trustworthiness as well. All of this makes going Live a smart move for any brand. Just make sure you are delivering content that your audience will find exciting and valuable.
3. Messenger Apps and Chatbots
As we move into 2019, brands need to focus on meeting their customers where they are at. Messenger apps and chatbots are key for creating the type of online experience a customer wants to have a with a brand. Messenger apps allow people to contact a business whenever they need to without searching for an email address or contact number. Facebook, Kik and Whatsapp are the popular ones.
Now let’s say a potential customer comes to your business page and they see something that catches their eye. Without chatbots, that person may or may not purchase something. Enter the world of chatbots and you have the opportunity to initiate a conversation with that person and possibly make a conversion.
4. Influencer marketing
We are all familiar with influencer marketing and its popularity. People who are on Twitter, YouTube, Instagram etc. with hundreds of thousands of followers and as their numbers grow, so does the price for their services. As we inch closer to 2019, we are going to see more and more brands seeking out other options, those being micro-influencers.
These influencers are in pretty much every sector and their following is below 10k. With that being said, they tend to have a deep connection with their audience and their audience has a genuine interest in what they are sharing. These micro-influencers provide brands with a built in audience that they have already established trust with. These influencers are not being suffocated by advertisers wanting to do work with them so the marketing potential for the upcoming year is high.
5. Personalized marketing
With the amount of time people spend online, the amount of information being uploaded everyday is huge. All this activity has given way to brands having access to insights about who these consumers are. This has helped pave the way for more personalization when it comes to marketing to these people and consumers have come to expect it.
This is evident all around us. Whether it be when you are shopping and additional products are shown based on what you have purchased in the past or when you are watching Netflix and additional shows are suggested based on your watch history. Personalizing your marketing helps build a stronger connection with your customer and as 2019 approaches, we are definitely going to continue to see more personalization in emails, products, and content.
6. Top execs being social
We have all heard enough about fake news this past year. As distrust in media continues to grow, we are going to see top execs from companies interacting more on social media. This can be writing a blog on LinkedIn or tweeting from a personal account. When someone from the top puts their voice out there, you can expect trust levels in your company as well as with users, to go up.
Social media is and continues to be about creating meaningful social interactions. In order to remain relevant in today’s economy, businesses need to stay up to date on the latest trends and adapt their marketing strategies accordingly. Here’s to 2019 and all the exciting growth and change we can expect to see on the social media front. Cheers!