Monthly Archives: January 2019

9 Best Practices For Achieving Marketing Success On YouTube

 

Social media platforms like Facebook, Instagram and Twitter are essential for any business to have a presence on.  With that being said, YouTube should get the same amount of attention, but it does not.  Even though it is the number one platform for watching videos and video is the one of the biggest marketing trends.  With limitless possibilities for creating engaging content, YouTube is definitely a platform that can help explode the growth of your company.

Below are nine best practices for achieving marketing success on YouTube

1. Do Your Research

Just as you formulate your content marketing strategy for your social media accounts, research is key when it comes to marketing on YouTube.  You need to know who your target audience is and the type of content that will resonate with them.  The first step in the research process should be to see what your competitors are doing on their channel.

  • What type of video content are they producing?
  • How successful is their content with their audience?
  • Do you notice any gaps in their content?

Seeing what is out there and what is working gives you a good starting point for building out your own content.

2. Use Keywords and call to actions

YouTube is a search engine for videos and should be treated as such.  After all, it is owned by Google.  So make sure that you are incorporating the right keywords into your video tags and descriptions.

When you go to upload your video, you will be prompted to add any relevant keywords that will help users find your videos.  For example, if you are are uploading a video, you’ll see an option to tag it with common keywords that’ll help users find your video when they search on YouTube. For example, if you sell clothing and you upload videos on what to wear in summer, you would add tags like #summeroutfits, #summerclothing, # summer, #clothing etc.  Using tags like this helps widen your audience reach.

In addition to keyword tags, you need to include a strong call to action at the end of your video and within the video description.  You want to make sure you are using action verbs like follow, subscribe, like, call, visit or buy.  If you look at accounts that have an established following, you will notice they have a strong call to action at the beginning and the end of the video reminding people to subscribe and like the video.

Here are some examples on how you can word a strong CTA: 

  • Subscribe for more cool videos from [company name]
  • Call us today for more information at [company phone number]
  • Visit our website at [company URL] to learn more
  • Follow [company name] on social media

You want to make it as easy as possible for people to engage with your business so don’t forget to add links to your website and social media handles within your video description.  Take it a step further and add these details to your about section as well.

3. Don’t focus on trying to make a viral video

Nowadays you hear a lot about viral videos.  Yes they can bring a ton of publicity to your company, but that shouldn’t be the goal of your videos.  Your focus should be on creating videos that resonate with your brand and your consumers. If you do this, the number of views will come through.  Slow and steady wins the race.

4.  Come up with a tone and style for your channel 

Prior to even thinking about what content you want to share on your channel, you want to give thought to the tone and style you want your channel to have.

Here are some things to give thought to:

  • Who makes up your target demographic and who is your audience?
  • How do you want to start and end your videos?
  • What call to actions do you want to use?
  • What tone are you going after?  Light and friendly or more business professional?
  • Who will be in the videos?  Staff or actors?
  • What types of videos are you going to make?  How-to, tutorials, Q&A’s, general advertising?
  • Who will you have create the videos?  Hire a videographer or go with an agency?

5. Don’t Mix Consumer and Corporate Content

You want to make it as easy as possible for people to find the content they are looking for from you.  In order to keep things organized, you want to make sure you are not mixing content that is geared towards consumers with content that is more for the corporate side.  If you want to have both sets of content available, make two separate channels.  This will lower your number of views on any one channel but you will preserve each channel’s effectiveness in communicating your company’s message.

6. Mix up your video types

Variety is key when it comes to creating your videos so try out different formats and series.  Here are some ideas:

  • Create how-to videos for your product or service.
  • Do a Q&A session with comments that you have received on social media.
  • Showcase a new product.  These are called “unboxing” videos and they will help boost attention.
  • Give a company tour.
  • Go live and broadcast company events.
  • Showcase customer testimonials.
  • Create videos that show your company culture. Think Halloween costumes or Christmas decorations.
  • Do employee interviews.  Have them talk about why they love working for your company.
  • Invite a social media influencer to collaborate on a video.  Just make sure they are relevant to your niche.
  • Post advertisements for products and sales.
  • Turn your blog content into a video.

7. Partner With Others

You have probably heard the popular term “YouTuber”.  These people have tons of followers and even more views.  You can take advantage of this phenomena by linking up with one that is related to your niche.  This is a great way to generate exposure for both sides.

8. Make sure to link back to your website

This is a simple tip but one of the most effective ways to drive traffic back to your website.  Link back to your website in these two ways:  you can add an annotation within your video or you can add a website link in the description box that appears below your video.

9. Post consistently

Even though video is more time consuming to produce, you have to treat it the same as you would any other part of your content strategy.  So, in order to see results, you have to be consistent in how often you post and the quality of your videos. You can’t go from well-produced videos to something that is poor quality. Your viewership will suffer for it.

Final thoughts

Video marketing is growing rapidly in popularity and that isn’t going to change.  If you haven’t created a YouTube channel for your business yet, now is the time.  The best practices listed above will help you create engaging videos that will help boost both awareness and reach for your brand.

 

10 Things Businesses Should Never Post On Social Media

Whether your business is new to social media or it is a veteran, what your business shares on any platform is key to the success of any social media marketing strategy.  In order to establish an effective social media business page, you not only need to know to what to post but what not to post.

Below are 10 things your business should never share on social media

1. Content that is offensive

If there is a chance you can offend someone with your post, don’t post it. Anything related to racial slurs, crude jokes, graphic images, anything that would offend either gender, should be avoided.  You may think the controversy is worth it, but it is not.  You can cause irreparable harm to your brand.

2. Unattributed content

Any form of content that you post without attribution ( i.e.  images, quotes, or original ideas) can cause issues for your business.   Copyright infringement is serious and can lead to legal action. Whether you think it is something you can get away with or not, it is just not worth it.

3. Content that has not been fact checked

If you have come across a juicy article that is controversial or sensational, take a moment to check on its validity.  It could be inaccurate or even a scam.  Posting something like this can make your business come across as not caring enough to fact check.  This goes for any link sharing too.  Always click on any links you plan on sharing.

4. Over posting

People follow your business page because they want to stay up to date on your product and/or services.  They want to be informed about deals and offers, events and other related news.  With that being said, you can overload your followers with too much content.  You want to give your followers time to digest your posts before hitting them with more content.  For this reason it is key to have some sort of posting schedule in place. Take time out to choose your content and spread it out over the right intervals.  Check in with your analytics to see when you are seeing the most traffic so you post at the right times.

5. Posting misleading information

Social media is very competitive when it comes to businesses.  You may be tempted to exaggerate a headline just to earn some clicks or post info about a competitor that is not true, but don’t.  In order to build a trustworthy brand, you need to post info that is useful, relevant, and adds value to your business page.  Honesty is always the best policy.

6. Negative posts about customers

If you have an angry customer coming at you on social media, you may be tempted to engage in confrontational comments, but don’t.  Take this as an opportunity to showcase your great customer service skills.  Treat them politely and professionally and you just may win them over.  Always remember that in business “the customer is always right”.  Not to mention the way you conduct yourself online is a direct reflection of not only your level of  professionalism but your overall business attitude.

7. Political or religious posts

Posting anything related to politics and religion is always a no no.  Any possibility that it may turn out bad is not worth it for your brand.

8. Not proofreading content

Many people’s hair stands on end when people use grammar and punctuation incorrectly.  Not to mention misspelled words.  Not only does it come across as very unprofessional, but it also indicates a lack of caring on your part.  If you are not properly handling your business page, how equipped are you to handle them as a customer?   A great way to avoid all this is to have a proofreader give you a thumbs up when your content is up to snuff for posting.

9. Posting too much promotional content

The purpose of social media for businesses is to help boost brand awareness, increase influence and develop strong customer relationships.  For this reason, you should follow the 80/20 rule.  80% should be content that is valuable and informative while 20% should be promotional.  And when we say promotional, it should be newsworthy for the follower.  For example, a product launch, a great sale, a new location opening etc.

10. Irrelevant Content

On social media, there is a fine balance when it comes to the content you share.  You want to be serious without being too serious and you also want to have some fun with it.  A great way to add in some humor and personality to your page is by designating a time for it so people know to expect it.  Doing something like a “Friday Fun” theme gives you the opportunity to share your brand’s humorous side.  Keep in mind though, you want the majority of the content you share to be  business related.  Just be sure that whatever you share will be enjoyed by your audience.  Only you know them best.

Final thoughts

The content your business shares on social media can either be a win for your business or damage its reputation.  Stay away from posting the above and you will be one step ahead of the competition.  A great rule of thumb to go by is to always ask yourself if what you are about to share will be enjoyed and valued by your followers.  Only you know them best.

7 Effective Strategies For Getting More Instagram Followers In 2019

 

Instagram is one of the most popular social media platforms for brands both big and small to gain exposure.  With that being said, generating an engaged and loyal audience is no easy feat.  There are, however, strategies you can use to help increase your brand’s following.

Below are seven effective strategies to get your brand more followers in 2019.

1. Stick to your industry

If you have people following that are not relevant to your niche and what you are doing, after a while they are no longer going to follow you.  Makes sense no? You need to get relevant followers.  How do you do this?  By liking, commenting and following other people that are within your industry.

2. Consistently post content that is both visual and evokes emotion

Feelings motivate.  People need to feel a connection with your content.  If not, you can’t expect likes or comments and they will wind up un-following you. The simplest way to achieve this is to seek out images that are filled with emotions and states of mind.  Think “confidence” ,  “happiness” and “a sense of community”.

top 10 emotions for sharing

3. Find relevant Instagram accounts to submit your content to

There are tons of Instagram accounts that got in on the action early on.  All they do is publish curated content from other accounts and tag the person.  The key thing here is that they tend to have tons of followers.  So choose accounts that are in your niche, let’s say you sell women’s fashion.  Find Instagram accounts that just feature curated images and video of women’s fashion and submit your content to them.  It is an easy and effective way to get tagged by  popular accounts with lots of followers.  Chances are you will get lucky and some of those followers will check out your profile and start following and interacting with you too.

4. Post pictures with memes

Memes are a key part of modern social media.  Just think pictures of animals doing funny things, cute kids and motivational quotes.  Just do a quick google search and you will have no shortage of ideas to choose from.  Just be sure to keep your target audience in mind and what you think they will enjoy.  Only you know your followers best.

Related image

 

5. Engage in cross promotion with other industry relevant Instagram accounts

Do some research to find other accounts within your niche that have built up a decent following.  Reach out to them and see how you can cross-promote each other.  You want to make sure they have a similar size audience and that they are targeting the same or a related target market.

Here are some ways to employ this strategy:

  • See if you can set up a “takeover”.  You each take over each other’s account for a day.  Build up anticipation by announcing the takeover at least a week in advance.
  • Share one another’s posts
  • Co-host a contest
  • Tag one another in your posts

The goal here is to build up your following, so make sure you are putting forth your best content.

6.  Embed your Instagram posts onto your website or blog

By embedding your Instagram posts, visitors get to see your posts and interact with them without leaving your website.  Furthermore, you are giving your visitors a nudge to follow you on Instagram.  Keep in mind, though, that this will not work if your account is set to private.  Make your account public for this to work.

7. Use the right hashtags

Hashtags are key to being found on Instagram.  The right hashtag allows you to be found by people that are not your current followers.

Here are three key points to keep in mind when using hashtags:

  • Keep the hashtag as close to your niche as possible:   Come up with a topic and narrow it down from there.  For example, if you were putting out a post that was related to SEO, you could use the hashtag #SEOtips.
  • See what hashtags are popular with your audience:  Make a list of your followers and   competitors and see what hashtags they are using on their photos.
  • Come up with a branded Hashtag:  This is a hashtag that is specific to your business.  It could be your company name, a tagline or the name of a product or a campaign.  It could also just be something that has to do with your brand identity.

 Final thoughts

Instagram is one of the most popular social media outlets.  In order to have a successful business presence, you need to have a following.  When you have a larger Instagram following, it means more sales, more visits to your blog and a stronger community surrounding your brand. The actionable tips above will help you not only grow your Instagram followers but improve brand awareness.