Monthly Archives: February 2019

5 Effective Strategies For Using Social Media To Build Brand Trust

 

Social media is great for promoting your products and services but it also is key in helping build up consumer trust in your brand.  It provides businesses with the opportunity to engage in conversations with customers and prospects. This in turn helps to cultivate trust in your brand and before you know it, you have a community of brand ambassadors.   Trust is what will create a brand that goes the distance.

Here are 5 effective ways to use social media to help build brand trust

1. Share high quality content

Establishing your brand as an authority in your niche is key to building trust and credibility.  A great way to do this is by sharing high quality content with your audience.  This means putting in the time to come up with engaging and interesting content that will illicit engagement from your followers. This means no one liners and definitely stay away from posts your audience wil deem offensive.   Do this, and you will establish a loyal following that will keep coming back for more.

Here are some points to keep in mind when coming up with content ideas:

    • Know who your customers are and what they are interested in.
    • Look to your competitors to see what they are sharing that is working.
    • See what your competitors content is lacking.
    • Come up with better content by filling the gaps left by competitors.

2. Use social media for customer service

Consumers want to be able to reach their favorite brands easily.  Social media provides a great way for them to not only get answers to questions but to also interact with your brand.  You want to make sure to have a system in place to respond to any inquiries in a timely manner.  If not, credibility in your brand will suffer.

In order to ensure you are always accessible to your customers, there needs to be a dedicated person handling questions and concerns. There is also the option of creating a Facebook group where customers and prospects can post questions and other consumers can chime in.  This is great for building that community every company wants for their brand. This is also a place where you want your brand to have a voice which will help further establish that trust.

3. Share your great reviews and testimonials

Reviews and testimonials are key to building trust in your brand. Everyone nowadays heads to a businesses’ Facebook or Yelp page to see how many stars they have before buying.  If you have positive reviews, consumers will convert that much faster.

For this reason, you need to have a system in place for your customers to leave reviews.  That way when people checkout what people have to say, they will feel more confident in moving forward with a purchase.  Social proof y’all.  It is everything.  Here are a few ways you can ask for reviews and testimonials:

  • Run an email campaign.
  • Prompt a review after a successful transaction via email or mobile app.
  • Create a page on your website where visitors can submit a testimonial.
  • Ask for Reviews from Your LinkedIn or Facebook Groups.

Now let’s be real, you are not going to have five star reviews across the board.  Even still, a bad review can be turned into something positive.  The key is to face it head on.  So many times you see companies only respond to the positive reviews with a big thank you.  The not so nice reviews are ignored in the hopes they will just go away.  Well they are not going anywhere.  Respond to these reviews in a polite manner and do what you can to fix what went wrong.  No one expects perfection and if consumers see you making a point to address even the negative reviews, they will get a sense of your brand’s reliability and transparency.

4. Make sure your website is top notch

When people click through to your website from Facebook or anywhere else, you are taking them to your business card.  Your website is essential in building trust so you need to make sure it is chock full of all the essential information a consumer would want to see from a business they are thinking of purchasing from.  Here is a list of things your website should have:

  • All relevant contact details – A customer service number, an email address and all your social media handles.
  • Cohesive branding – This means your logo, content and messaging is all in sync.
  • A video introduction – Let people know who you are and what your story is (big trust inducer).
  • Make sure your content is fresh– You don’t want outdated content on your site.  People will run in the other direction.
  • Have a blog –  Writing a blog is helpful in so many ways.  It helps with SEO and you have the opportunity to really become that resource that people turn to for valuable and interesting content.  The key is to post consistently. Oh, and of course share your posts on all your social media channels.
  • Your website must be optimized for mobile – This should go without saying.  Everyone is on a device.  If someone reaches your site and it can’t be viewed properly, you will definitely lose customers.

5. Ask for feedback

Whether you are a company just starting out or you have been in business for years, your customers’ feedback is important.  This feedback can from social media, a survey or online reviews.  Wherever you get it from, value it and learn from it.  Their feedback will give you an idea of how your brand is being perceived and how you can improve it.

Final thoughts

Building brand trust is an ongoing process that takes both time and effort.  The tips above will help you further gain the trust of your customers, increase brand loyalty and ultimately, boost sales.

15 Online Sources For Social Media Content Inspiration

 

Sharing content that is valuable, relevant and interesting to your audience is key to success on any social media platform.  This task is not always so easy.  However, there are so many places to find inspiration for your next post.

Here are 15 awesome sources for social media content when you need some inspiration.

1. Questions from customers

Customers will always have tons of questions when it comes to your products/services.  If one person is asking, there is likely plenty more wondering the same thing.  Generating posts from these questions is a great way to provide answers and further open up a conversation where your audience can get involved. A fun way to address the  questions is to dedicate a day to them like a #TipTuesday.

In order to generate some website traffic out of this, don’t share the complete answer in your post.  Provide a link to your website and direct them to click to read the rest of the post.  Bonus tip: tag the people who asked the question.  They will feel the love and this will help foster a deeper connection with your audience.

2. Positive reviews and testimonials

Positive reviews are gold for your brand as social proof is everything.  People trust the word of other consumers more than the brand itself.  So any reviews you get on Facebook, Google, Yelp should be shared on all your social media accounts.

Now that you have these reviews, take the time to read through them.  Pay close attention to what your consumers are saying, both the negative and positive.  Perhaps they share something that you can address further in a blog post (which you will then share on social media).

3. See what your competitors are sharing

Being able to see what your competitors are sharing is an awesome benefit to social media.  See what they are sharing and what they are saying.  Pay close attention to what content is seeing the most reactions, comments, retweets etc.  What type of language are they using? What are they sharing?  Take notes and see how you can use what is working for them into your content strategy.

4. What is happening in your local community

If you have a brick and mortar, you have the benefit of using content right from your own backyard.  Put a list together of all your local blogs and news websites.  Be sure to bookmark them and also create a RSS feed.

You want to pay attention to the news that will make people feel good and warm inside.  Think any special events, local charities, best restaurants, places that are opening, local teams etc.

5. World news

There is so much strange yet interesting news happening around the world.  You know your audience best but you can find anything from bizarre, amazing as well as sad news.  Reddit and Google News are 2 good places to seek content.

6. Pinterest

We all love Pinterest for the amazing recipes and diy tips but it is also a treasure trove of potential content ideas.  Come up with your keywords and plug them into the search bar.  You will no doubt come up with tons of relevant pins.

7. Google Trends

 Google Trends is a super useful tool that can help you generate content ideas.  With this tool you will see what is popular and trending online.  Take it one step further and set up  Google Alerts.  Set it up for daily intervals and you won’t miss out on anything.

8.  YouTube

Videos are the hottest trend right now so you should meet people where they are at online. Head to YouTube and plug in your keywords and you will definitely find useful video content to share.

9. Reddit

Reddit is a great place to find potential content.  If you are not familiar with this site, it is a forum for anything and everything.  For business purposes, head to their subreddits.  You can do a search related to your industry/niche.  You will find tons of trending content for inspiration.

10. Search Quora forums

Quora, if you are not familiar with it, is an question and answer forum.  The benefit for businesses is that you can do a keyword search related to your niche.  See what people are asking and generate content from it.

11.  Buzzsumo

Buzzsumo has so many benefits.  For content purposes, it provides you with what is the most popular content that people are sharing.  Get your keywords together and do a search.

12. User generated content

User generated content (what people are saying) or UGC offers lots of content to choose from.  Be sure to tag the person you are showcasing the content from..bonus for fostering a deeper connection.  But ask first, some people may not want to be tagged and you don’t want anyone to feel like you violated their privacy.  Here are some easy ways to find UGC: 

  • Comments on blog post
  • Photos people share
  • Videos
  • Customer testimonials
  • Tweets

13. Twitter

Twitter is another hot spot with tons of active users.  Because stuff is tweeted in real time, Twitter is on the cusp of what is trending.  Plug in a keyword and see what hashtags are associated with it along with topics.  You can create Twitter lists so you can organize who you are following.  You don’t want to miss a tweet from your favorite tweeters.   From here you will naturally find inspiration for content.

14. Holidays..both national and fun

So of course you want to post a Happy Holidays and a Thank You to the veterans but you also want to consider the fun and quirky ones too.  National Day Calendar or Days of the Year are two great sources for this.  Think National Ice Cream Day and National Best Friend Day.  Pick something that resonates with your audience.. you always have to keep them in mind.  Boost engagement by asking followers to post a related photo.  You can also come up with a  branded #hashtag for it.

15. Hashtags

Speaking of hashtags, tons of content potential here.  You can come up with your own hashtags that are related to your business or you can also use some of the popular ones like #MotivationMonday to #WellnessWednesday.  There are tons of ideas floating out there.  You just have to do a little research.  Hashtagify is a great place to start.

Final thoughts

Coming up with exciting, relevant and interesting content on a consistent basis is not easy.  The online sources mentioned above will help you find inspiration that will help you generate shareable content.