Looking to get more YouTube subscribers? If you have a channel or are looking to start one, you need the right tactics to help build your viewership count and subscriber base. Done effectively, YouTube can help you increase sales and build up your brand.
Below are six effective ways to get more YouTube subscribers
Over 1 billion hours of video are consumed everyday on this platform and you can definitely get your share of the pie.
Put out great content
If you are not creating valuable content for viewers, all the ad spending in the world will not help you. The question now becomes, what moves the dial when it comes to great content? One of the most highly consumed types of content falls under the category of “how-to”.
Take some time to find out what your customers are itching to know and create content around that. One of the best places to look is in the comments section and see what people are talking about. You can also just ask! Bottom line is that the more you consistently put out content that speaks to the needs of your audience, you are building up a community of loyal followers. This just adds up to more and more views.
some other great content ideas include:
- Vlogging: This is a video blog and is a great medium for sharing your daily journey and helps to build a relationship with your audience.
- Company culture: Show off the personality of your business by giving a “behind the scenes” look at what goes on in your office.
- Conduct an interview: Interview a thought leader. This is a perfect way to leverage their knowledge as content for you.
Get Viewers to Subscribe
One step not to miss in your videos is to ask the viewer to subscribe. Retaining your current customers is one of the best ways to help grow your business. Each time you release a video, you will be increasing the number of views you get. The best way to get subscribers is to simply ask at the beginning and end of every video you post!
Be sure to also encourage them to turn on the notifications once they subscribe. That way they get notified every time you upload a new video.
Put together playlists
Once you get some published videos under your belt, you need to create playlists. According to YouTube, the brands that are performing the best are the ones that are creating twice as many playlists than the bottom 25%. One of the reasons viewers love playlists is that they perform on auto-play. This means they can go about doing their other business and don’t have to interrupt themselves to press play on the next video.
If your content is good enough, there is no reason why a viewer won’t continue to consume your content. Another reason playlists are important is because they can hep with your search engine rankings since it affords you another place to use your target keywords. So, gather up your best content and start putting together some playlists!
Make sure your videos are shareable
For all the hard work you are putting into your videos, one thing can really sabotage your efforts. Not enabling the embed feature. This allows viewers to share your content on their websites and blogs. This is super important to your marketing efforts since this is a very effective way of reaching new audiences and getting more views.
Promote Videos In Your End Screen
The more videos someone watches, the higher the chances are that they will subscribe to your channel. This is where YouTube’s end screen feature comes in. This is a frame that appears at the end of your video that promotes another video of yours. Make sure to allow for 10 seconds of time at the end of your videos for this.
Promote Promote Promote
If you are on YouTube, you should of course be on other social media channels where your target audience hangs out. Every time you upload a new video, share it on your feeds. To save on time, set your video to upload automatically by using our social media scheduling tool. In addition to social media, you should also embed your videos on any relevant blog posts and pages on your website.