social listening tools

5 Key Social Listening Tools For 2020

Social listening tools are a key marketing tool for your business.  They help provide insight into what people are sharing online with regards to your brand, competitors or industry.  This information is essential to truly knowing your target audience.  In this post, we will share five of the best social listening tools that will help your business gain the insights it needs to be successful.


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This newer social listening tool is both affordable and fitting for any size business.  Awario can be used to monitor brand mentions across different categories.  You can also use it to find brand mentions that are not linked back to your business.  As a free ad-on, they have a tool called Leads that helps search for people who are looking for recommendations for products/services that are similar to yours.

The Starter Plan plan is for individuals and small businesses.  The Pro Plan is for small to medium-sized business and The Enterprise Plan is for very large businesses that are looking to monitor multiple products and competitors.

Networks that support this tool:  Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Plans: Starter $29/month, Pro $89/month, Enterprise $299/month. Discounts for annual payment. Free trial.


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This tool offers two tools in one. It is both a scheduling and monitoring tool. The tool will scour your connected accounts for @mentions along with searching through comments on your social media posts.  You can also search for certain keywords on Twitter as well as identify influencers within your social media audience.  Keep in mind this tool monitors social media accounts and not the web.

Networks that support this toolFacebook, Twitter, Instagram, YouTube.

Plans: Medium $99/mo, Large $199/mo, X-Large $299/mo, Enterprise $499/mo


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This is one of the most popular social listening tools.  This is both a social media and web monitoring tool that will give you results from the last 24 hours.  Aside from the social listening aspect, you can also run searches on Twitter and Instagram for top influencers.  You can then import those into a list and if you want, into your CRM tool.

Furthermore, you can create customized alerts that you can filter by network, date and language. You can also further refine your alert by adding or deleting keywords.

Their solo plan is for the individual user and then moves to their Starter plan that is aimed at small businesses.  With the Starter plan you start to gain access to a lot more features.  Then you move up to their Company plan which is for larger businesses and agencies that are looking to take their brand to the next level.

Networks that support this tool: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Plans: Solo $29/month, Starter $99/month, Company – custom pricing. Free trial.


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This tool is for any size business and will give insight into brand mentions across social, news, blogs, videos, forums, reviews and more.  In your feed, you will see your brand mentions and you can respond in real time directly from your dashboard.  Furthermore, your dashboard is equipped with a volume chart that will plot how your number of mentions look from day to day.

This tool also covers the influencer space and will provide you with a score to help you determine the right industry influencers to make contact with.  In addition, they offer sentiment analysis which will allow you to track positive and negative mentions.

Networks that support this tool: Facebook, Twitter and Instagram, and integrates with Slack

Plans: Personal Plus $49/month, Professional Premium $99/month, Professional Max $199/month. Offers a 14-day free trial.


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This social listening tool is unlike many others in that you get five searches with every plan. In addition, you can further target your searches by applying things like hashtags and keywords.  The searches are performed with a Boolean style query.   The tool only supports only a few operators so there is not much of a learning curve.  Once you have set up your searches, you can further filter them so you get the most relevant information.

One great benefit to this tool is that it offers Visual Insights. It allows you to search through images with specific psychographic and demographic that you set.  Their Smart Alerts feature will notify you when a negative mention has popped up regarding your brand.

Networks that support this tool:  Facebook, Instagram, Twitter, YouTube, VK, blogs, forums, review sites, online news, messengers

Plans: Standard $500, Pro $750, Insight $1500 per month, Ultra $5000 per month 

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