If you are running Facebook ads for your business, this post is for you. With one of the largest audiences of any social media platform, Facebook is the primary ad platform for most marketers. Furthermore, the majority of consumers log onto this platform everyday. With that being said, even though you can reach a vast number of people on Facebook, that does not mean you are reaching the people who are going to click on your ad.
For the stars to align there, you need to know who your target audience is and what they are looking for. Once you have that figured out, you will be better able to align your ad presentation with their preferences. Below are five tips for boosting the performance of your Facebook ads.
1. Use Retargeting Campaigns
One of the best ways to help boost the performance of your Facebook ads is to reach out to previous customers as well as those that have shown interest in your product and/or service. Retargeting campaigns work to bring back website visitors who did not convert on their first visit to an online store. These consumers present a great area of opportunity for businesses to boost sales.
These retargeting campaigns should have ads designed specifically for targeting these people. Make sure you are providing an enticing offer like a limited-time discount codes, free shipping, or a gift with purchase. You want to give them something that presents enough value to get them over that conversion hump.
2. Create and Test Out Different Audiences
Facebook has features that allow you to focus on and exclude audiences when it comes to setting up your ad targeting. You want to make sure you are testing out different audiences so that you know you’re reaching the right audiences with the right content.
One thing to make sure you are doing is excluding people who have purchased your product or have been in contact with your brand. Over exposure is a real thing and the more these people see your ads, the less likely they are to follow the links.
3. Send Ads To An Engaging Landing Page
When someone clicks on your link, they should be taken to the correct product page. The last thing you want is for someone to have to fish around your site for the page they need. By doing this, you help boost your on-site engagement as well as how much time they spend on your site. This can help increase your conversions.
4. Try To Incorporate Video Into Your Ad Campaigns
Using video in your Facebook ads is a very effective way of getting your message to your target audience. Using a more dynamic ad creative like video can have dramatic effects on your performance. Studies have found that video generates more clicks than ads that just use an image. Furthermore, according to a report by Wyzowl, 81% of customers bought a product after watching a brand’s video. Even with this being the case, many first time marketers are not using video. If you want to boost your Facebook ad performance, video is worth the leap.
5. Optimize Facebook Ads for Mobile
Most people are viewing Facebook on their smartphones. If your ads are not optimized for mobile, you are missing a critical component of your ads potential success rate. According to SproutSocial, 94% of Facebook Ad revenue is from mobile.
- Optimize your images: Smartphones screens are much smaller than desktop monitor screen, so you need to properly adjust your image sizes.
- Preview your headline: Your headline may display correctly on a desktop but may get cut off when viewed on a mobile device. Make certain to preview your headline across different devices prior to giving the sign off on your campaign.
- Try out the “Call Now” button: This allows a potential customer to contact your business straight from their news feed. Great time saver. No need to copy and paste the phone number!
Improving your Facebook ads will grow sales
With so many marketers advertising on Facebook, competition is fierce. In order to make sure you are using your advertising dollars wisely, you need to review your Facebook ads to ensure you are doing what is needed to keep those sales coming in. Social media marketing takes patience and persistence, especially during uncertain times like now.