The holidays are always the busiest time of year for any retail business. This year it is expected to be even busier with the pandemic still going on. In the next few months, there is Black Friday, Cyber Monday, and holiday shopping all happening. What you don’t want to do as a retailer, is sit back and think this pandemic means you don’t need to focus on deals and holiday cheer.
Here are five holiday marketing ideas to try out this season
With so many businesses vying for the attention of consumers, it is essential to start giving thought to the types of holiday marketing you can do to stand apart from the competition. These ideas below are a great starting point.
1. Give early access deals
Your existing customers want to feel special and what better way to do that than to make them feel like you are prioritizing them. Offering exclusive deals is a great way to show your appreciation for their loyalty. By offering deals early on, you are starting the holiday excitement early which will lead to not only purchases during this early access time but most likely multiple purchases as the holidays roll on.
Here are some ideas on how to roll out early access deals:
- Email Campaigns – Send out a newsletter to your current customers and subscribers with a nice discount that is exclusively for them.
- Announce it on your social feeds – Create some buzz before the holidays by letting followers know about your early-bird discounts.
- Offer rewards for sharing – Customers that out there sharing photos, reviews and stories surrounding your brand should be rewarded with some sort of discount or exclusive deal.
2. Don’t forget to upsell
When a customer is purchasing a product from you, tack on a complementary product as an upsell. Upsells work well because the customer is already in buying mode and you are giving them what they need since the upsell is a relevant recommendation. For example, socks to go with their new sneakers.
- Offer something for free – Everyone loves free stuff so whether it is a small free item or free shipping, offer something for them upgrading.
- keep it relevant – Before customers check out, upsell relevant items. Maybe a past purchase or something they “forgot”.
- Upsell at anytime – You don’t have to just push upsells at checkout. Any time during the buying cycle works.
3. Run a post holiday campaign
Not everyone is into Black Friday or Cyber Monday. This does not mean, however, that they are not your target audience. Plenty of people are busy and just can’t make it out during those times. In an effort to not leave these consumers out in the cold, many companies extend their holiday deals. Running a campaign for those that missed the earlier deals will not only bring in more revenue but new customers.
Here are some ways to offer post holiday deals:
- Extend Deals – You can’t just count on 2 days out of the holiday season. You need to extend these deals for longer.
- Send out reminders – Use your customer email list and send out reminders to past customers to take advantage of the sales.
- Use personalization in your emails – Send out a personalized email with product recommendations.
- Take advantage of UGC – Use reviews and photos of those that did purchase during Black Friday or Cyber Monday to help entice people to get out and shop.
4. Use an influencer
Influencer marketing is huge right now because people just love to buy from influencers they know and respect. For this reason, partnering up with an influencer this holiday season can be a huge win. With so many deals happening, people are more apt to buy from brands and influencers they already know and trust. In addition, influencers will help build up buzz around your brand since they will be posting to their social feeds prior to the holiday shopping spree.
Where to find influencers:
- Make Connections – Find out who the key influencers are for your industry and reach out to them. These could be micro influencers with under 10k followers.
- Come up with a special offer – Create a discount that is specifically relevant to the influencer’s audience. The more the deal is personalized, the better results you will see.
5. Provide social proof
Advertising is a must for any business to compete nowadays. The next time you are running your social media ads, instead of including your own brand images, consider working in some UGC. This will help boost your click thru rates since ads that are UGC based receive 4x more clicks than regular ads.
Ways to add social proof to your ads:
- Add both photos and reviews – why not do a 2for1 by adding in both of these UGC types.
- Pick the right platform – Know where your audience is and where your ads will have the best chance of performing well.
Start planning your holiday marketing now
The holidays are right around the corner, which means you should get started sooner rather than later. The ideas mentioned above are a great starting point to start building up trust and sales during the busiest time of the year.