If you are looking to boost Instagram engagement, you are not alone. There are tons of creative brands competing for people’s attention. With that being said, there are great ways to help build up a following that will support your business for years to come.
Here are four ways your business can boost Instagram engagement today
1. Become a storyteller
Instagram is full of mediocre brand messaging and as a business you have to remember that this platform is meant for visual inspiration. You want to strive to captivate your audiences through images, text and video. In order to boost your engagement with your audience, you want to create a story via your videos, captions and stories.
When people log onto Instagram, they are looking for connection. If you can create an emotional connection with your content, people will be more likely to buy into the content and share it with their followers. Airbnb shows us a great example of storytelling where they use enticing imagery to invite people to insert themselves into a scene. Couldn’t you just see yourself swaying back and forth in this hammock?
The key takeaway is to not just post pictures and sales pitches. You want to give your audience the content they are craving via all the different formats like stories, IGTV, videos, photos, and captions.
2. Make sure you are including user-generated content
When it comes to the best content, user-generated content is at the top of the list. It is one of the best ways for followers to build a deeper connection with your brand. Not to mention it is also one of the most cost effective marketing techniques since the content is being created and approved by your audience.
When you invite followers to share their content (i.e. images, videos, text) you are transforming followers into brand advocates. Pottery Barn uses UGC to help potential customers by sharing how others have used a Pottery Barn piece in their home.
3. Use Instagram Stories Stickers
Instagram Stories is used by over 500 million users each day and that number continues to rise. They are constantly coming out with new features to help users create more engagement with their followers. Instagram stickers for stories help get your followers to share their opinions and experiences and chat with you. This will help create more loyalty and connection with your brand.
Here are some of the stickers you have to choose from:
- The Question Sticker- You have probably seen account use the AMA (Ask Me Anything) sticker or any other question stickers on Instagram Stories. It is a great opportunity for followers get to know your business and your products better.
These questions help spark engagement, conversation, and customer feedback all in one question.
- The Quiz Sticker
People love a good quiz. The quiz sticker is a great way to ask a trivia-style, multiple-choice question. Depending on your question, you can see how many votes each option received and how each person voted.
- The Countdown Sticker
Doing a countdown to a product launch or event works to effectively pique the interest of your followers and build traction. Your followers will be able to subscribe to your countdown event and receive a reminder when your countdown is complete! Followers will be excited which helps increase engagement.
4. Add Some Fun To Your Posts
Adding elements of humor and fun to your posts with memes, GIFs, trending topics etc., will help increase engagement rates. You can search for an animated GIF sticker and add it to your photo or video. There is everything from fun, twirling hearts, bouncing letters, dancing dogs and cats and more. These fun GIFS can help you make any photo or video funny and interesting.
There are many ways to boost Instagram engagement
Your Instagram followers are yearning for inspiration and connection, especially during these uncertain times. Inject some fun and creativity into your account by trying one of the four suggestions above and you will no doubt see your engagement rates start to rise.