Knowing easy and effective ways to boost Facebook engagement is something every business could use if they are using this platform. The key is to stay away from activities that Facebook views as “engagement bait” and stick to truly serving your audience.
Here are five easy and effective ways you can boost Facebook engagement levels
Use video content
Video is the hottest form of content and it’s not going anywhere. Facebook has made it clear how much they value this form of content, so if you are not using video currently, it is time to jump on the bandwagon.
Native video (those videos uploaded directly to the platform) are the sweet spot. According to Facebook, the highest engagement numbers are seen with these videos and those that are live can expect up to six times the engagement numbers. So, copying and pasting your latest YouTube video is not going to get you anywhere. There are plenty of options when it comes to content for your video. Here are a few ideas:
- Company culture
- About us video
- Tutorial Videos
- Behind the scenes content
- Product demos
- Q&A videos
- Customer testimonials
- Live video
Use Your Fans’ Content
Social media is about sharing and one of the best ways to promote your brand is by showing how real customers are benefiting from the use of your product/service. Look for brand mentions, videos, posts..anything involving positive feedback about your brand.
Make sure your visuals are on point
Visual content reigns supreme on Facebook. Visuals can be accounted for much of the content on Facebook which goes to show you that people really do prefer engaging with images and videos over a plain text post. With that being said, the types of images you post do matter. You want to stay away from using stock photos or images pulled from elsewhere. The sweet spot is to create your own.
You want to strive to have your brand’s personality show through. Show off your products, or satisfied customers. Just make sure your images are relevant, colorful, and high-quality. If your photo skills are sub par, check out free tools like Canva and Adobe Spark. In addition, visuals can be any kind of image (i.e. infographic, illustration, or any other visual).
Stay on top of comments and replies
When it comes to boosting engagement levels on your Facebook page, you have to stay consistent with it. When people comment or reply on your content, you want to reciprocate. People on your page want to be able to interact with your brand. This is why your replies to comments will garner you more interactions with your followers. This is a step you don’t want to miss. People expect responses and will really be a game changer for your business if you don’t comply.
Include a call to action (CTA)
Using call to actions with your posts are a great way to push engagement. This is not necessarily your typical “tag a friend” CTA. Here are some CTA examples that will help push your engagement levels up:
- Link to an event
- Ask for a response on a topic
- Link to content (i.e. Here’s The One Thing Every [person in your industry] needs NOW)
- Link to an offer
- Watch, view or play video
- Email/forward to a friend
Here is a nice list of CTA examples to try out in your next post.
Boost Facebook engagement levels today
Social media is all about sharing and being social. For this reason, it is essential to the success of your brand that you consistently seek to engage more with your followers. The above tips are a great starting point for encouraging your audience to interact with you and your content.